It has been said that excellent customer service can either make or break a company. Perfecting the optimal service to customers for your consumers, on the other hand, takes time and effort. Customers will find out if your customer service is unhelpful, inconsistent, or rarely responds, even if you have a superb service or product. […]
Customer Engagement
Yearning To Be Unemployed
Dave Kurlan went on a fascinating rant on LinkedIn. You should watch it. But his rant provoked me into making a confession. For years, I’ve had a desire to be unemployed—that is to work myself out of my current job. Let me be clear, I love working, I can’t ever imagine not working. I’m fortunate to […]
How to Leave Your Mark on Potential Customers
With numerous businesses in this world, it is important that you make an impact on your customers to stand out. But the harsh truth is that it can be hard to stand out amongst the competition. To leave your mark on potential customers, the first thing you should do is target your key audience. But […]
Make It Personal: Learn More About Your Customers Without Intruding
According to research highlighted by SEO expert Eric Sachs, 60% of consumers would like retailers to provide them with personalized, real-time offers. Conversely, however, only 20% of consumers are willing to share their location, while a mere 14% are content with revealing their browsing history. Yes, you could say that consumers want to ‘have their […]
How Can We Understand User Behavior From a Business Perspective?
Customers are at the center of every business. Faithful customers can help grow businesses, but at the same time customers can affect the success of business or organization. Simply put, ‘no customers’ means ‘no business.’ If you can’t find a customer for your product or if customers are dissatisfied with your service, then you won’t […]
How to Boost Customer Engagement with Web Push Notifications
How does your brand engage customers? If sending web push notifications isn’t part of your current customer engagement strategy, it should be. You’re probably familiar with push notifications that can be sent to customers after an app is downloaded, but web push notifications are a bit different. Website push notifications are opt-in messages sent to […]
3 Ways To Grow Your Customer Base
If you run a business, it has to have a solid customer base if it is going to be successful. Simply put, if you have no customers, you have no business. And if you have some customers but not enough, then you’ll struggle to make any money, and that could end in complete failure. When […]
How Can Small Business Engage Customers in Tough Economic Times?
Source: Pexels There has never been a tougher time for small businesses than 2021 and the looming financial crisis that could have a negative impact. Not only are rules and regulations changing but so too are consumer wants and needs. It can be difficult to keep track and ensure that businesses remain able to offer […]
Listen to the Customer: An Interview with the Haypp Group
“The closer we become with our customers, the more we will understand their needs across different markets and customer segments. Only then can we be on the customers’ side and create proper change.” These words were spoken by Markus Lindblad, Head of External Affairs for the Haypp Group, when discussing the company’s plans for growing […]
Are You Engaging the Real Customers?
I was doing a series of deal reviews–not unlike most of the deal reviews I do. We were talking about the people involved in the buying process. What struck me in each discussion was how few people were being engaged at the customer — and that the right people weren’t being engaged, even by the […]
