How does your brand engage customers? If sending web push notifications isn’t part of your current customer engagement strategy, it should be. You’re probably familiar with push notifications that can be sent to customers after an app is downloaded, but web push notifications are a bit different. Website push notifications are opt-in messages sent to […]
Customer Engagement
3 Ways To Grow Your Customer Base
If you run a business, it has to have a solid customer base if it is going to be successful. Simply put, if you have no customers, you have no business. And if you have some customers but not enough, then you’ll struggle to make any money, and that could end in complete failure. When […]
How Can Small Business Engage Customers in Tough Economic Times?
Source: Pexels There has never been a tougher time for small businesses than 2021 and the looming financial crisis that could have a negative impact. Not only are rules and regulations changing but so too are consumer wants and needs. It can be difficult to keep track and ensure that businesses remain able to offer […]
Listen to the Customer: An Interview with the Haypp Group
“The closer we become with our customers, the more we will understand their needs across different markets and customer segments. Only then can we be on the customers’ side and create proper change.” These words were spoken by Markus Lindblad, Head of External Affairs for the Haypp Group, when discussing the company’s plans for growing […]
Are You Engaging the Real Customers?
I was doing a series of deal reviews–not unlike most of the deal reviews I do. We were talking about the people involved in the buying process. What struck me in each discussion was how few people were being engaged at the customer — and that the right people weren’t being engaged, even by the […]
Worst Question to Ask a Customer: How Can I Help?
One of my sources for blog topics is my friend, Brent Adamson. The other evening, Brent and I were trying to solve the problems of the sales world. I actually think he was trying to escape the “shelter in place” lifestyle we have adopted. One of his daughters was downstairs exercising, the rest of the […]
3 Ways to Engage Customers After the Sale
Conventional advice says it costs five times more to acquire a new customer than retain a current one. Yet companies often invest more time and energy into gaining new customers instead of keeping the ones they have. This strategy is unsustainable for companies in the long-term. An influx of new customers is always great, but […]
The Secret Tactic Driving Significant Growth for Locally Based Businesses
Once upon a time, not that long ago, the business world was made up of two distinct ecosystems. Online and off. Now, the distinction is a little blurry… Consumer expectations for response time, availability of information, and immediacy of need satisfaction are growing by the day and it is forcing offline businesses to re-think their […]
