Conventional advice says it costs five times more to acquire a new customer than retain a current one. Yet companies often invest more time and energy into gaining new customers instead of keeping the ones they have. This strategy is unsustainable for companies in the long-term. An influx of new customers is always great, but […]
Customer Engagement
The Secret Tactic Driving Significant Growth for Locally Based Businesses
Once upon a time, not that long ago, the business world was made up of two distinct ecosystems. Online and off. Now, the distinction is a little blurry… Consumer expectations for response time, availability of information, and immediacy of need satisfaction are growing by the day and it is forcing offline businesses to re-think their […]
