“The closer we become with our customers, the more we will understand their needs across different markets and customer segments. Only then can we be on the customers’ side and create proper change.” These words were spoken by Markus Lindblad, Head of External Affairs for the Haypp Group, when discussing the company’s plans for growing […]
Customer Engagement
Are You Engaging the Real Customers?
I was doing a series of deal reviews–not unlike most of the deal reviews I do. We were talking about the people involved in the buying process. What struck me in each discussion was how few people were being engaged at the customer — and that the right people weren’t being engaged, even by the […]
Worst Question to Ask a Customer: How Can I Help?
One of my sources for blog topics is my friend, Brent Adamson. The other evening, Brent and I were trying to solve the problems of the sales world. I actually think he was trying to escape the “shelter in place” lifestyle we have adopted. One of his daughters was downstairs exercising, the rest of the […]
3 Ways to Engage Customers After the Sale
Conventional advice says it costs five times more to acquire a new customer than retain a current one. Yet companies often invest more time and energy into gaining new customers instead of keeping the ones they have. This strategy is unsustainable for companies in the long-term. An influx of new customers is always great, but […]
The Secret Tactic Driving Significant Growth for Locally Based Businesses
Once upon a time, not that long ago, the business world was made up of two distinct ecosystems. Online and off. Now, the distinction is a little blurry… Consumer expectations for response time, availability of information, and immediacy of need satisfaction are growing by the day and it is forcing offline businesses to re-think their […]
