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Home / Archives for Customer Engagement

Customer Engagement

Listen to the Customer: An Interview with the Haypp Group

Sep 11, 2020 By Anna Svensson

“The closer we become with our customers, the more we will understand their needs across different markets and customer segments. Only then can we be on the customers’ side and create proper change.” These words were spoken by Markus Lindblad, Head of External Affairs for the Haypp Group, when discussing the company’s plans for growing […]

Filed Under: Contributor Interviews, Sponsored Tagged With: Customer Engagement

Are You Engaging the Real Customers?

Aug 12, 2020 By Dave Brock

I was doing a series of deal reviews–not unlike most of the deal reviews I do. We were talking about the people involved in the buying process. What struck me in each discussion was how few people were being engaged at the customer — and that the right people weren’t being engaged, even by the […]

Filed Under: Sales Activities, Sales and Marketing Tagged With: Customer Engagement, Understanding Customers

Worst Question to Ask a Customer: How Can I Help?

Apr 16, 2020 By Dave Brock

One of my sources for blog topics is my friend, Brent Adamson. The other evening, Brent and I were trying to solve the problems of the sales world. I actually think he was trying to escape the “shelter in place” lifestyle we have adopted. One of his daughters was downstairs exercising, the rest of the […]

Filed Under: Customer Service, Run and Grow Tagged With: Customer Engagement

3 Ways to Engage Customers After the Sale

May 29, 2019 By Matt Shealy

Conventional advice says it costs five times more to acquire a new customer than retain a current one. Yet companies often invest more time and energy into gaining new customers instead of keeping the ones they have. This strategy is unsustainable for companies in the long-term. An influx of new customers is always great, but […]

Filed Under: Relationships Tagged With: Chatbots, Customer Engagement, Feedback

The Secret Tactic Driving Significant Growth for Locally Based Businesses

Dec 17, 2018 By Jeff Bullas

Once upon a time, not that long ago, the business world was made up of two distinct ecosystems. Online and off. Now, the distinction is a little blurry… Consumer expectations for response time, availability of information, and immediacy of need satisfaction are growing by the day and it is forcing offline businesses to re-think their […]

Filed Under: Strategic Planning Tagged With: Customer Engagement, Growth

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