There’s never been a more exciting time to be a small business owner. Whether you are a sole proprietor or have a team of employees working for you, never before have so many innovative tools been available to improve your business.
The new hot topic for entrepreneurs the last couple of years is crowdfunding, which is anticipated to at least supplement, if not replace, the slow and mysterious process of current Angel and venture capital investors. The problem is that crowdfunding means something different to everyone, and even I have been confused by the different ways the term gets used.
Crowdfunding, sometimes also referred to as “how to get strangers to pay for your stuff,” is a relatively new concept. If you’re not familiar with it, popular crowd funding sites like Kickstarter or Indiegogo can help people to fund projects that they wouldn’t be able to get a traditional loan for.
Plenty of entrepreneurs have found success with their crowdfunding campaigns. Failure though, is always a possibility—even when the end is in sight and it seems to be a sure thing. Crooked Bottle, an aspiring local brewbub, learned that lesson the hard way.
Kickstarter is filled with overnight success stories—from Pebble to Ouya—who turned brilliant ideas into millions of dollars and national exposure. It’s easy to attribute their success to amazing products, the rise of crowdfunding, and a magic dose of virality.
When you have a small business, it can be tough to raise the money you need to launch, expand, or promote your company. That’s one reason a lot of smart small business owners today are turning to the newest fundraising technique—crowdfunding.
When you’re solving your own problem or one that you feel is the pain point of a certain target audience, how do you know whether there is a large enough pool of people that face the same problems or challenges that you are trying to solve?
Crowdfunding can be an effective tool for accomplishing your startup goals. Whether you’re looking to jumpstart your marketing efforts, expand your customer base, or reach out to friends and family for funding, crowdfunding provides a platform to rally support around you and your company.
Small Biz Club is the premier destination for small business owners and entrepreneurs. To succeed in business, you have to constantly learn about new things, evaluate what you’re doing, and look for ways to improve—that’s what we’re here to help you do.