4 Strategies to Attract Investors to a Small Business

By getting others to back a small business financially, the company will have a much better chance of being prosperous over the long haul. The good news is that there are several options aspiring entrepreneurs and established small business owners can use to attract others to a company for the purpose of helping to fund it.
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Don’t Be Fooled by All the Hype for Crowd Funding

The new hot topic for entrepreneurs the last couple of years is crowdfunding, which is anticipated to at least supplement, if not replace, the slow and mysterious process of current Angel and venture capital investors. The problem is that crowdfunding means something different to everyone, and even I have been confused by the different ways the term gets used.
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Small Business Financing: Crowdfunding

Crowdfunding, sometimes also referred to as “how to get strangers to pay for your stuff,” is a relatively new concept. If you’re not familiar with it, popular crowd funding sites like Kickstarter or Indiegogo can help people to fund projects that they wouldn’t be able to get a traditional loan for.
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Why Kickstarter Campaigns Fail

Plenty of entrepreneurs have found success with their crowdfunding campaigns. Failure though, is always a possibility—even when the end is in sight and it seems to be a sure thing. Crooked Bottle, an aspiring local brewbub, learned that lesson the hard way.
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Crowdfunding is Being Oversold

I think so-called “crowdfunding” is being oversold. Many people seem to think it’s going to mean a lot new investment money for U.S. startups. I don’t think so. Not yet. Maybe never.
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The Benefits of Crowdfunding

When you have a small business, it can be tough to raise the money you need to launch, expand, or promote your company. That’s one reason a lot of smart small business owners today are turning to the newest fundraising technique—crowdfunding.
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