Posts Tagged ‘Creativity’
Small Biz Interviews: Build It and They Will Come
Architecture is a unique field that combines artistry with mathematical precision; it requires long days of bouncing between loosened up creativity and buttoned up exactness. Design too requires a similar blend of left and right brain skills—on the one hand, you need to find the right solution for your client at the right price, and…
Read MoreGet Inspired! 5 Tips for Tapping into the Creative Side of Your Business
Staring at a blank page is intimidating. Trust me, I know. Starting this blog post was equivalent to meeting the parents for the first time—except worse because it didn’t invite me over for dinner and drinks. As intense as coming up with new ideas can be, it is extremely necessary for the progressivity of a…
Read MoreWhat Designers and Marketers Can Learn from Pixar
Pixar is a renowned computer animation film studio that has captured hearts around the world ever since they released their first feature, Toy Story in 1995. How do they do it? Recently, Seer’s Creative Team went on a little field trip to investigate. Where, you may ask? The Franklin Institute, where The Science Behind Pixar exhibit was in full…
Read MoreHow to Foster a Company Culture That Values Creativity and Innovation
As a startup founder and investor, it’s not enough for me to merely value innovation and creativity: I must also manage the hazards associated with new ideas. After all, employees who routinely bring novel ideas to their colleagues are likely to experience more rejection, failure, and even embarrassment than others in their career. The question is, how do you…
Read MoreDoes Business Education Stifle Creativity?
Does business education stifle innovation and creativity? You probably already know Sir Ken Robinson’s TED talk, from 2006, Do Schools Kill Creativity? It’s one of the five or so most viewed and most discussed TED talks. His basic idea is that schools focus too much on the academic, not enough on other kinds of intelligence. He was…
Read MoreHow One Mompreneur Used Creativity to Fuel Success
People often ask me what it’s like to run a business while being a mom to two young children. I started my company, The Jones Market, as a new mom, and the company has grown as my family has. People are often surprised when I tell them that there is a single principle that guides…
Read More5 Tips for Hiring Top-Notch Creative Freelancers on a Budget
Why outsource? Well, just as you wouldn’t attempt to perform root canal surgery on yourself, you shouldn’t attempt to tackle certain specialist areas in your own business. Sometimes you’re simply much better off calling in the professionals—particularly with creative tasks such as graphic design (logos, business cards, flyers, and more), web design and development and…
Read More5 B2B Brands Who Rocked Storytelling
B2C storytelling has a long and stable history. Think Don Draper from Mad Men, whose whole thing was basically telling good stories (and acting less intoxicated than he should have been). But B2B? It’s harder to come up with good examples of businesses successfully marketing to other businesses with compelling brand stories. And while they could’ve…
Read MoreCreativity and Clutter: Friends or Enemies?
Does clutter affect creativity? I can give you quotes that say it does, and research that says it doesn’t. There’s lots of anecdotal evidence for either side. What do you think? My own experience goes either way. So I decided to look into this question on the web. Some Research Shows Creativity and Clutter Go…
Read More3 Ways to Keep Your Business on the Brink of Innovation
One thing I have learned about growing a business through my own experience co-founding a nontraditional marketing agency is that it’s crucial to always keep thinking of new ways to be creative and innovative. No matter what you’re selling, you have lots of competition and need to be able to stand apart and show people how…
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