Posts Tagged ‘Creativity’
Why You Need a Work Ethic Like Belichick and Saban
If you’re a football fan like me, than you’re living in maybe the most remarkable time in our sport’s history. With apologies to icons of past eras like Vince Lombardi, Paul Brown, and Bear Bryant, we are witnessing the greatest football coaches of all time in both the NFL and college football. Bill Belichick and…
Read MoreWhat About Business Schools and Creativity?
I’m generally an advocate of education over ignorance, but there is the issue of business schools and creativity. A business professor’s wisdom The best class I took at the Stanford Business School during my MBA years (1979-81) was taught by Professor James March, co-author of the book An Introduction to Models in the Social Science. It…
Read More8 Inspiring Guerrilla Marketing Examples
Guerrilla marketing, true to its name, is one of the sneakiest little strategy toolkits that small businesses can pack into their marketing arsenal. And in terms of return on investment (or put more plainly, bang for buck), you would have to look hard to find a more effective approach. Still a little in the dark…
Read MoreSmall Biz Interviews: Build It and They Will Come
Architecture is a unique field that combines artistry with mathematical precision; it requires long days of bouncing between loosened up creativity and buttoned up exactness. Design too requires a similar blend of left and right brain skills—on the one hand, you need to find the right solution for your client at the right price, and…
Read MoreGet Inspired! 5 Tips for Tapping into the Creative Side of Your Business
Staring at a blank page is intimidating. Trust me, I know. Starting this blog post was equivalent to meeting the parents for the first time—except worse because it didn’t invite me over for dinner and drinks. As intense as coming up with new ideas can be, it is extremely necessary for the progressivity of a…
Read MoreWhat Designers and Marketers Can Learn from Pixar
Pixar is a renowned computer animation film studio that has captured hearts around the world ever since they released their first feature, Toy Story in 1995. How do they do it? Recently, Seer’s Creative Team went on a little field trip to investigate. Where, you may ask? The Franklin Institute, where The Science Behind Pixar exhibit was in full…
Read MoreHow to Foster a Company Culture That Values Creativity and Innovation
As a startup founder and investor, it’s not enough for me to merely value innovation and creativity: I must also manage the hazards associated with new ideas. After all, employees who routinely bring novel ideas to their colleagues are likely to experience more rejection, failure, and even embarrassment than others in their career. The question is, how do you…
Read MoreDoes Business Education Stifle Creativity?
Does business education stifle innovation and creativity? You probably already know Sir Ken Robinson’s TED talk, from 2006, Do Schools Kill Creativity? It’s one of the five or so most viewed and most discussed TED talks. His basic idea is that schools focus too much on the academic, not enough on other kinds of intelligence. He was…
Read MoreHow One Mompreneur Used Creativity to Fuel Success
People often ask me what it’s like to run a business while being a mom to two young children. I started my company, The Jones Market, as a new mom, and the company has grown as my family has. People are often surprised when I tell them that there is a single principle that guides…
Read More5 Tips for Hiring Top-Notch Creative Freelancers on a Budget
Why outsource? Well, just as you wouldn’t attempt to perform root canal surgery on yourself, you shouldn’t attempt to tackle certain specialist areas in your own business. Sometimes you’re simply much better off calling in the professionals—particularly with creative tasks such as graphic design (logos, business cards, flyers, and more), web design and development and…
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