How To Do Marketing After The Pandemic

The public health pandemic continues to rage unabated across the United States, but all things must eventually pass. When the economic shutdown ends and companies everywhere begin to eagerly reopen their doors, a new kind of marketing will be required in order to convince customers to pick your specific brand. Many entrepreneurs and marketing gurus…

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How Marketing Has Changed in a Coronavirus World

With few exceptions, most small-medium businesses and nonprofits have been affected by the coronavirus pandemic. We’ve had to take an adapt-or-die approach to operations, and that includes marketing. In my recent post, “Don’t Stop Marketing: How to Market Through Crisis,” I offered three things you can continue to do to keep your brand alive. But…

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How Remote Offices Are Reshaping Work

For many years, business professionals have discussed the so-called “future of work.” From the development of ever-better digital technologies to the embracing of non-traditional business models, these past few years have seen sizable developments to how we work and conceive of work. Now that the Coronavirus has ushered in a new era of remote work,…

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Coronavirus (COVID-19) — Key Resources for Small Business Owners

US Small Business Resources COVID-19 information The main US COVID-19 website outlines the American Government’s response to the coronavirus. Currently, the primary source of business information is US Centers for Disease Control and Prevention (CDC), which has a guide to the outbreak. Key sections include: CDC COVID-19 Guide Resources for Businesses and Employers Business Pandemic Influenza Planning Checklist…

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Families First Coronavirus Response Act: What Does it Mean for Small Businesses?

The Families First Coronavirus Response Act is one of several acts passed in response to the COVID-19 crisis but the first bill to directly address the economic crisis and the challenges faced by individual taxpayers and businesses. While the first legislative response focused on emergency preparation and measures in response to the coronavirus, the new coronavirus aid package aims…

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Fighting Burnout At Work During Stressful Times

Ever slump into your chair and wonder when all the crazy stress at work is going to go away? Well you’re not the only one, 51% in the U.S. say they have felt burned out more than once. Without having to look further, pop-culture often reflects current sentiments, so it’s no surprise acclaimed group Twenty…

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5 Best Ways to Reduce Expenses Using Tech

It makes sense that a lot of businesses want to make their operations cheaper, especially in times like these. Many people are struggling to make ends meet, and ensuring that you can make as much as possible from your company will always mean reducing its costs. To help you out with this, this post will…

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CoronaVirus and Small Business: A Discussion About Economics

The CoronaVirus (Covid-19) will potentially cause some real economic disruptions in the US. Specifically, it will have an adverse affect on small and medium-sized businesses. Here are some tips to consider. Advice to managers, entrepreneurs With a multitude of caveats, it might be worthwhile to heed the following advice:  Anticipate the worst, prepare for it,…

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Coronavirus: How is It Disrupting Your Industry?

If you’ve watched the news at all in 2020, you’re probably at least a little concerned about the coronavirus. The first case of the virus was in Wuhan, China. Since then, it’s spread to many countries, including the United States. Photo by Macau Photo Agency on Unsplash For most people, the main thing they’re concerned about is catching…

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