Subject lines are the single most important element determining the fate of an email. They need to be capable of letting the recipient know that your message is worth opening, let alone reading. Did you know that the average office worker receives 90 emails every day? They do, which means that an email from a […]
Content
6 Ways To Pull In Customers Without Push Marketing
Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” Now customers seek out people who are willing and able to add value, with expertise and insight, […]
5 Vital Questions Your Web Copy Must Answer to Increase Conversions
Once your site is live and your first stream of traffic trickles in (whether it’s from paid ads or organic traffic), several factors start running in the background to determine how successful your site will be. These factors are on your site but work hand-in-hand with the mind of your web visitor to elicit some […]
10 Ways to Improve Your SEO Strategy
Navigating SEO strategy content can be a confusing place filled with tons of strategies that may or may not be outdated. As time passes and Google Bots get smarter, SEO strategy changes. Below, I will outline strategies that will ultimately allow you to answer consumer questions with ease and create a fundamental strategy that is […]
What Makes a Good Blog Name?
In the business world today, an online presence is a must. When starting a business blog, the first step is finding a great domain name. Businesses experience plenty of benefits from creating websites, blogs, and social media pages. With so many businesses pursuing the same goals, it’s important to have a name that stands out and […]
How to Nurture Leads for Better Conversions
Image source Regardless of your industry, you want your business to succeed. And though there are countless metrics you can use to track the growth of your enterprise, the conversion rate has to be the most valuable since it directly translates to revenue. If you have concrete plans to expand your business, focusing on the […]
5 Creative Ways to Repurpose Your Old Content
Having your old masterpieces sit there in the archives gathering dust can be such a shame. After re-reading it you may find that you still agree with your opinions just as much now as the day you wrote them. However, times may have changed and certain ways you went about proving your point may not […]
5 Things Your Small Business Website Needs to Make it Pop
So you’ve started a small business and you need a great website to turn your dreams into reality. But you don’t want to be just one more player in the marketplace. You want to stand out from your competition and begin to hit your goals from day one. Your website is the shop window to […]
How to Optimize Your Content for Google Answer Boxes
Oh, featured snippets. Position 0 for the majority of its existence has been mystifying as Google seems to reserve this spot for websites that just happen to get lucky. However, as more featured snippets, especially answer boxes, are appearing in SERPs, we as marketers have the opportunity to obtain these highly coveted positions. In this […]
