Posts Tagged ‘Content Marketing’
Social Media Integration
Social media marketing is believed to have transformed brands like no other communication tactic has done before. It has significantly altered the elementary nature of the relationship between a brand and its prospective customer.
Read More 5 Best Ways to Get Your Brand Noticed in 2015
It is important to properly allocate resources for a cross-channel strategy that aligns with your overall business objectives. Every solid PR plan starts with a cohesive strategy. To ring in the new year, here are the top five key ideas to consider when creating a proactive digital communications strategy in 2015.
Read More Introducing Earned, Owned and Paid Native Content Discovery
More and more, marketers are beginning to figure out that content marketing without marketing content can be an expensive, time consuming and failure-prone endeavor
Read More 11 Things You Need to Invest in Right Now to Grow Your Business Online
There is a seismic shift in how you as a business should be creating, thinking and evolving in the 21st century. It’s also called digital technology.
Read More Advertorials in the Age of Content Marketing and Promotion
Advertorials (sponsored articles) are not new. However, for content marketers it represents one of many different promotion channels that can get branded content in front of new audiences.
Read More What is Content Curation and Why Do You Need It?
Content curation is a digital marketing strategy that is becoming increasingly popular with small businesses. Adopted by a number of websites and blogs, it is a simple but effective way that your business can improve both its social outreach and its online presence.
Read More Mobile First Means Content First with Responsive Web Design
Even though I’m still wrapping my head around all the nuances of “mobile first = content first,” I believe the phrase aptly reflects an important new reality for businesses and marketers that can be understood as a two-part equation:
Read More Content Marketing Must Evolve to Marketing Content, or Else
For the last five years or so, a tidal wave of inbound and content marketing adoption has roared through the marketing community. The digital ministry of propaganda (people like me) has helped fuel the adoption rush. Online communities have been developed to espouse the marketing virtues of content and inbound attraction.
Read More Getting the Picture with Visuals (and 5 Helpful Questions to Ask)
With the proliferation of mobile devices, it should be no surprise that platforms like Instagram, Tumblr, and Pinterest have made such an impact in recent years. Content is now easily captured, shared, and consumed unlike any time in human history.
Read More Still Haven’t Embraced Content Marketing? Why Not?
Trends in digital technology are expanding the use of marketing methods beyond the strategies previously embraced, now referred to as “traditional marketing.”
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