Posts Tagged ‘Content Marketing’
3 Marketing Tips on a Budget
According to a recent survey, only 15 percent of business owners spend more than $1,000 on marketing each month, while sole-proprietorships spend an average of just $290. In other words, chances are if you own a small business, you’re likely looking for ways to get the word out about your business without a large cash…
Read MoreA Simple Formula for Success in Online Content Marketing
A colleague once asked me to come up with a simple formula for success in online content marketing. After pondering the question for far too long, I came up with this response: Write as yourself. Write for your audience. Achieving success in online content marketing is all about finding the balance between authenticity and relevance.…
Read More7 Reasons Your Content Marketing Isn’t Working
We are often told that to be successful online we need to embrace content marketing. Content marketing helps aid your site’s SEO, gives you an outlet to promote our business and gives people a reason to stay on your website. Many of us heed this advice, only to find that we get nothing out of…
Read MoreThe Art of Creating a Compelling Call to Action
If your content doesn’t include a call to action, you are leaving lots of money on the table that will never make it into your pocket until those CTAs are put into place. Simply put, a call to action tells your readers to do exactly what you’d like them to. And if your copy is…
Read MoreHow to Engage in Content Marketing Like the Big Boys
Here’s a terrific opportunity to educate your customers in a big way and at the same time show your expertise. Write an eBook on your specialty. This doesn’t have to be the size of a novel, it just has to be rich enough to cover what’s important for them to know. It gives you the…
Read More10 Resources for Brainstorming Content
Content is at the epicenter of inbound marketing strategies. If you want to build thought leadership for your brand, capture the interest and imagination of your target audience, and build a steady and loyal following, you must produce enticing content that bestows value for your audience. Creating something utterly valuable and enduring goes beyond just…
Read MoreMake Your Content Searchable, Shareable, and Snackable
So you’ve adopted the methodology of inbound marketing and started producing content to share with your target audience. Although you seem to be on the right path, you may still experience shortcomings in the form of visitors, leads, and customers. But how could that be happening? You’re creating quality content; why aren’t your prospects consuming…
Read MoreDo You Make These Common Content Marketing Mistakes?
Like any other job out there, content marketing also requires discipline, dedication and commitment. Even so, marketers can fall short of expectations for more than one reason. In order to succeed in this particular business, one has to create a strategic marketing plan in order to position the business as a useful resource for the…
Read More6 Steps for Better Small Business Branding on Social Media
If you’re running a small business, social networks like Facebook are invaluable—but only if you know how to use them. We’ll explain. From the perspective of startups and small businesses, you might say we’re living in a golden age. Never before has it been so simple for a small organization to take on the big…
Read More8 Ways to Improve Your Online Content Marketing
It’s 2016, and the digital tsunami rages on, drenching us all in a virtual deluge of online content and forcing companies of all sizes and industry segments to contribute to the endless content flow or be mercilessly drowned out by the competition. In the midst of such a content cataract, the question on everyone’s mind…
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