Posts Tagged ‘Content Marketing’
How Easy to Understand is Your Marketing Content?
Do you sometimes get bogged down when writing your business’ or organization’s marketing content? Is it filled with jargon or technical information? There’s an answer for you… Cut it out! When your marketing language is difficult to understand, and only “insiders” know what you’re talking about, you have a big problem. “Language is how customers get…
Read More5 Best Tricks to Easy Business Blogging
As business owners, there are always a million things on the to-do list and I know writing your company’s blog often falls to the bottom of that list. But the benefits of producing a regular company blog that’s filled with great information can really boost your business. Hubspot recently listed all of the benefits that…
Read MoreHow eCommerce Sites Benefit from Content Marketing (or Go Bust without It)
Regardless of what you are selling, you will need to up the game this year. 2016 is all about content, and eCommerce sites have to be in-the-know to get noticed. Having a great product is just not enough. You need to know how to draw in an audience that will appreciate that product. The eCommerce…
Read More6 Characteristics of a Successful Startup Content Plan
Content marketing isn’t as easy as it once was. Today, every company with an online presence has a company blog. We’re all battling over keywords and rankings, and we all use multiple social media channels to shout into the void. Getting your content noticed above the noise is a significant challenge for any company, particularly…
Read MoreHow Much Content Should Business Blogs Publish?
If given a choice between publishing lots of dross, or a few pearls, small businesses blogs should invest time and money in creating high-quality, research-backed articles. There’s no doubting that a blog is a powerful marketing and user engagement tool. Blogs can also be time consuming to manage and, if a professional writer is involved,…
Read MoreCreating Platform-Specific Content: JustFly’s Guide to Finding Your Audience
Content marketing isn’t about just writing great content and hitting ENTER. With the wave of different platforms that are out there, content needs to be tailor-made to the medium you are using to broadcast it. While some platforms have very stringent limits hardcoded into the experience (I’m looking at you, Twitter), other platforms simply require…
Read MoreWhy Your Business Needs a Social Media Calendar
Social media posts can be rushed last-minute jobs. “Writer’s block” can be a problem. You might be worried about a lack of engagement, or just need a dose of guidance about what to post and when. All of these are reasons why you should set up a social media calendar. This can streamline your social media…
Read More5 Secrets to Creating Great Content, According to Matt Keezer
Marketing has evolved and changed greatly in the online age. From company websites, to online ads, and content marketing, staying on top of best practices in the online industry is about mobility, quality, and, perhaps most importantly, being deliberate. In an effort to wrap my head around how to be at the forefront of content…
Read More3 Marketing Tips on a Budget
According to a recent survey, only 15 percent of business owners spend more than $1,000 on marketing each month, while sole-proprietorships spend an average of just $290. In other words, chances are if you own a small business, you’re likely looking for ways to get the word out about your business without a large cash…
Read MoreA Simple Formula for Success in Online Content Marketing
A colleague once asked me to come up with a simple formula for success in online content marketing. After pondering the question for far too long, I came up with this response: Write as yourself. Write for your audience. Achieving success in online content marketing is all about finding the balance between authenticity and relevance.…
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