Posts Tagged ‘Competitors’
What is Happening to Loyalty?
In difficult economic times price becomes a significant variable. However, customers know value and understand the implications of good customer service versus poor customer service.
Read More “Let’s See How Much We Can Confuse Our Customers!”
If we want to optimize our results, we can’t confuse our customers or channel partners. We have to design buying experiences from their points of view. The challenges it creates for our own organizations to achieve their goals is our problem to solve, not the customer’s or the channel partners.
Read More Customer Service Must Be Judged on a Relative Basis
So many firms are starting to understand just how important it is that they know how their customers evaluate the customer service that they provide. It seems like every day we all get multiple inquires about the quality of service which they rendered.
Read More 10 Content Basics to Include on Your Website
Filling your site with content is an important step for your small business. When you’re creating content, there are some basics that you want to be sure to cover in order to get the most from your site. Here are 10 content basics that are a must for any small business site.
Read More Should Businesses Be Open on Thanksgiving?
If you’re a business owner, should you be open for business on Thanksgiving? After all, it seems that everyone else is doing it.
Read More Does Your Customer Understand Your Differentiation?
I’m often amazed by the discussions—or absence of discussions—on differentiation. In order to win, we have to differentiate our solutions, but we have to differentiate them in the areas the customer cares about.
Read More Drafting is a Great Concept for Business
Being in the lead position does have its benefits. You garner market share and name recognition, both of which are so important. The more you have of these two elements, the greater the probability that you will stay in the lead.
Read More Laithwaites Wines Takes a Page from Amazon
One easy way to find ideas for improving your business is to study dominant businesses in other markets. Many times you can adopt a strategy or technique and apply it directly to your own business.
Read More How Branding is Relevant in a Slow Economy
If you understand your brand and are passionate about it, then you have a better than average chance to weather the storm of a slow economy or recession. If you’ve been addressing brand issues and have built your company on values that are rock solid, then there is every reason that you will come out smiling at the other end of this down-turn.
Read More Value Proposition: Differentiate Your Product
Before you can begin writing a value proposition, you must determine what exactly sets you apart from your competition. This is important, as many of your competitors will have the same or a similar customer base, and offer very similar products.
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