Posts Tagged ‘Competitors’
5 Reasons Your Competition Improves Your Business
A serious entrepreneur will recognize that 1) competition is always going to be there, and 2) there is much to learn from competitors.
Read More Customer Zombies
A recent study from Colloquy found that more than 50% of customers who initiate a loyalty program failed to return. Customers become zombies when they lose interest in the company, product or service.
Read More Stay on the Offense
One of the reasons that I think I’ve had success throughout my career is that I stay on the offense. When it comes to business, I’m almost incapable of playing defense.
Read More Which Brands Rule Twitter?
A recent Simply Measured study revealed that 99% of brands are on Twitter. Although small businesses may have paved the way for Twitter marketing success, the world’s largest brands are adopting the platform as both a customer service and marketing tool at an increasing rate. Let’s take a look at which companies—big and small—have seen the most success with Twitter, with this infographic from WhoIsHostingThis.com.
Read More 3 Key Strategies for Pricing Your Product
When we first launched Ministry of Supply, we sold our Apollo shirt for a whopping $128. Our price for the shirt then moved down to $88, back up to $108 and finally landed on $98.
Read More Does Your Business Have a Customer Culture?
The bottom line is that the customer experience continues to be validated as a significant indicator of a company’s success or failure. These seven factors are key components for describing how well the company’s culture is tuned to their customers.
Read More Danger! Distraction Ahead!
We tend to move towards what we pay attention to. You don’t want to let your competitors determine your marketing strategy, and that’s exactly what’s going to happen if you spend too much time and energy keeping an eye on their activities.
Read More Lessons Learned From My First Business
I, like many entrepreneurs, have run more than one successful business. Now, looking back, I realize there were several lessons that I learned with my first business that I carried through to my current one.
Read More 3 Benefits of Merging Social with Your Small Business Marketing Strategy
The great thing about having a small business these days is that you can explore plenty of avenues to give your business a competitive edge and compete with the big players in your business domain.
Read More How to Avoid a Weak Brand in a Post-Patent World
Patents. They’re great things aren’t they? Have you given any thought to the day when that patent runs out? Maybe it seems so far away, that it simply isn’t on the radar.
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