
- Customer insight is the factor that examines how well a company understands its current customers’ needs.
- Customer foresight is the factor that describes how well the company leads the market with new services before customers recognize their own changing needs.
- Competitor insight is the factor that describes how well the company monitors its competitors’ strengths and weaknesses.
- Competitor foresight is the factor that describes how well the company considers its competitors when making decisions about their own customers.
- Peripheral vision is the factor that describes how well the company’s employees actively seek to understand the threats and opportunities observed in the market.
- Cross-Functional collaboration is the factor that describes how well employees are working across functional areas of the company to solve customer problems in order to deliver better service to the customers.
- Strategic alignment is the factor that describes how well the company’s vision, values and strategy are understood by all staff members and employees.