Communications Archives

Take Customers by the Hand with a Call to Action

By Edwin Bevens | Apr 12, 2013

Few businesses realize the importance of a strong call to action. In addition to a compelling marketing plan, you must take customers by the hand and lead them to action. What is a call to action? The call to action, simply, is telling people what to do to obtain your product or service. It’s a clear instruction of what steps to take, leaving no ambiguity about where to go.

How to Write Your First Help Wanted Ad

By Angela Cordle | Apr 11, 2013

When you’re looking to hire new employees, you want to write ads for the open positions that will draw great candidates to your business. You want candidates who are both strong and fitting for what you’re looking for. An effective help wanted ad will help you successfully achieve these goals.

Hiring the Right Public Relations Firm

By Edwin Bevens | Apr 9, 2013

Hiring a public relations firm can be a huge boost to your marketing strategy, freeing you to focus on your business while putting professionals to work at keeping you and your business in the public view. But setting out to hire a PR firm can be a daunting task. Where do you even begin, with the many different firms to choose from?

Bring In Customers With Content Marketing

By Edwin Bevens | Apr 3, 2013

Value is the key ingredient to a successful business. But how do you prove that you can offer real value to a customer? In our age of social media and websites, content marketing is an essential strategy for bringing traffic to your website, building your brand, and showcasing your value proposition.

Why Giving Is More Powerful than Getting

By Matt Tarkenton | Mar 28, 2013

It’s not about you. That’s the secret that every person needs to learn in business—it’s not about you. It’s about helping others, about putting what other people need ahead of what you want. The secret to business is providing value to your customers, not looking for ways to make money for yourself.

Unique Selling Propositions

By Will Adams | Mar 21, 2013

When you start your business, you will probably be competing with a number of other companies. Why should customers come to you instead of them? The trick to setting your business apart is creating a Unique Selling Proposition.

Creating Top of Mind Awareness

By Will Adams | Mar 14, 2013

As a small business entrepreneur, your goal is always to find more customers. But when you are marketing your company and developing your business’s brand, you can’t just think about the short term and immediate effects; you have to consider the long term, too.

Abraham Lincoln: Business Lessons

By Matt Tarkenton | Mar 8, 2013

Abraham Lincoln is one of the most enduring, inspiring figures in American history. His popularity is unwavering, and is as high as ever thanks to Steven Spielberg’s movie Lincoln. Every president aspires to be like Lincoln, but they shouldn’t be the only ones. The life and career of President Lincoln has plenty of great business lessons.

3 Simple Steps to Maintaining a Successful Company Blog

By Deborah Sweeney | Feb 15, 2013

Chances are pretty high that if you run your own company, it probably has its own blog that more often than not serves as a reflection of the business itself. A company blog shows readers what sort of business you’re running and gives them an inside look at just how you run things. As such, the company blog develops a voice all on its own that’s often pretty conversational as well as informational, so it’s important that your customers are finding the answers to the questions that they have and keep coming back for more with your blog.

How to Write Ads

By Edwin Bevens | Dec 21, 2012

It’s easy to say you want to put together an ad—but it’s a lot harder to write a compelling one that customers will remember. You might not think of yourself as a great writer, but by following some basic guidelines, you can create effective ad copy.