Last Impressions

So many businesses go out of their way to make sure their first impressions are great but forget how important last impressions are. Last impressions are how customers decide if they will continue doing business with you, so I think last impressions are more important than first impressions in many ways.
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Opportunities Knock Unexpectedly

One doesn’t always have to be in a formal networking situation to be able to network. You don’t always need an after-work event to learn about the people around you. Opportunities present themselves on a regular and daily basis.
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5 Steps to Deal with Business Downtime

Unexpected downtime can happen at any time and accidents happen, though we should note that they should always try to be mitigated. Firstly, as it says on the back of the Hitchhikers Guide to the Galaxy, “Don’t panic.”
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Understanding the Customer

Depending on the industry and nature of your business, your target market can be categorized very narrowly toward a specific type of individual or generally as a wide scope of the general population.
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