Posts Tagged ‘Communication’
5 Reasons to Market by Texting
If you think texting is only for teenagers, you might be missing out on an effective marketing tool. Mobile marketing is quickly becoming a necessity for today’s small businesses. One recent survey found that 72 percent of U.S. adult respondents were never more than five feet away from their smartphone—that’s a huge captive audience that…
Read MoreThe One Question to Stop Them in the Trade Show Aisle
Wouldn’t it be magic if we could find one (unique to us) question to ask people passing the booth or table as they pass in the aisle of the trade show? I asked a number of exhibitors that question recently, and received some surprising responses, along with tips for “reeling them in…” “Is your mom…
Read MoreThe Customer Experience is Evolving
Social media and texting are having a profound impact on the way customers and companies communicate. There have been some studies done by Hailo, a taxi app and by the Pew Research Center. These statistics that have been published by Andrew Prokop indicate findings that suggest the evolution. These findings include: Text messages represent the…
Read MoreOn Miscommunicating
We know what we want to communicate: it may be something we need to say to our customers to teach, engage, or convince them. it may be to our people, to coach and improve their ability to execute. it may be to our peers to drive a strategy or a change initiative. We know what…
Read MoreDoing More By Doing Less
It’s awfully crowded in the digital marketing/social selling world. Getting “heard” is increasingly difficult. Getting into see/talk to customers is one of the top challenges I hear from executives, marketing and sales people alike. To most, the solutions seem to be, “do more,” “be outrageous.” As a result our emails are filled with “provocative/attention grabbing…
Read MoreHow to Encourage Open Internal Communication for a Successful Brand
Are your business or nonprofit organization employees or co-workers openly communicating? If not, it has a big problem. How can they ‘live the brand’ internally and externally if they’re afraid to rock the boat or feel that their feedback is pointless? They can’t. According to a recent Harvard Business Review article by James R. Detert and Ethan R.…
Read More10 Ways to Increase Workplace Efficiency
Being a small-business owner involves wearing many hats—and while being involved in all aspects of your company can be rewarding, it can also take its toll on your productivity. Here’s how to save time and get more out of your workday: Communication Show your inbox who’s boss A cluttered inbox makes it difficult to tell…
Read MoreSideways Thinking: How to Change the Direction of Your Business
There is one quality that no business owner or entrepreneur could survive without, and that’s the ability to adapt. From Darwin to Einstein, the greatest thinkers in history have agreed that those most likely to thrive are also the most responsive to change. Whatever environment you may have started a business in, changes in the…
Read MoreGood Answer! Responding to Customer Compliments
If your front line customer service staff is doing everything right, then they will likely receive customer compliments. Woo HOO! What a customer service representative says in response to a compliment may be as important as what they did to receive the compliment. Just this week I was visiting a local restaurant for a quick…
Read MoreTap Into the Power of Timely Sales Follow Ups
Recently in this space I shared two simple tips for increasing sales: Unless your prospect tells you directly to stop calling, keep calling, and See yourself as a doctor, not as a sales person. Today I want to suggest some more tools so you can do the first of those more easily. What we’re talking about…
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