The Mobile Revolution is Not About Technology

The truth is, we live in a permanent technological revolution. Remember when you didn’t have a cell phone because no one did. Granted some of you may be too young to remember that – but the majority of readers are not. That’s a pretty short window. We’ve gone from not knowing what a mobile phone…

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Why Phone Calls Still Matter for Today’s Businesses

In 2017, the majority of businesses are focusing on social media for building relationships with customers. They spend thousands of dollars on marketing experts, who create the most dynamic websites, Facebook pages, and Twitter accounts for them. Instead of a phone hotline on their “Contact Us” pages, you’ll find an email address, a forum to…

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Try This Secret Strategy to Build Your Email List

Over the years, we’ve gone into great depth on email list building. Of course, the use of popups and similar strategies continue to be the fundamental ways to build your list. There are other places you can encourage email list signups that are often overlooked by your competitors. They probably won’t tally as many signups as the…

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Data Storytelling: Using Color for Emphasis

One of the first, and I would argue most important, things you learn as an analyst is that not everyone loves (or understands) data as much as you do. Whether it’s your first executive report or 20th weekly analysis, at some point, you are going to have an incredibly important insight to share, and you…

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Reducing the Stress Factor

Whether you’re successfully part of an internal marketing team, at an agency or even a business owner – you’ve got a skill that you probably take for granted. You’re a master juggler. You can’t execute successful marketing today without that ability. You’re used to having lots of balls in the air and even if you…

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9 Steps to a Balanced Business: Purpose vs. Execution

I’m a big proponent of building your business based on a higher purpose, rather than financial gain alone. Today I find that some entrepreneurs, are putting all their focus on a social or environmental cause, and perhaps naively expect that purpose alone will lead to a sustainable business. The reality is that purpose must be…

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Getting Feedback Wrong

We know feedback is important to our own personal development. It’s how we learn and grow, it’s how we improve. All high performers (or aspiring high performers) are constantly looking for feedback. Our people need feedback as well. But too often we get feedback wrong! Here are some major ways we miss the opportunity to…

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5 Ways a Virtual Receptionist Boosts Growth

We’ve talked a lot about growth recently—and rightfully so… Without it, your business will stagnate and fall behind the competition. What’s more, your employees will likely feel less fulfilled and revenues will drop. Today, we have another post on growth, but with a bit of a different take that you may not have considered. Specifically,…

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Leadership Development: 5 Special Qualities Shared By Courageous Leaders

The following content is inspired by my keynote HEART OF A LION: The Essential Qualities of Courageous Leaders. There are many different aspects that make up the complex psyche of a true leader who passionately strives for success for both themselves and others. A leader has so many special qualities that it’s inspirational when you work with…

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