One of the first, and I would argue most important, things you learn as an analyst is that not everyone loves (or understands) data as much as you do. Whether it’s your first executive report or 20th weekly analysis, at some point, you are going to have an incredibly important insight to share, and you […]
Clarity
Who Are You? Why Should I Trust Buying from You?
Somehow you’ve attracted me to your site. You have an intriguing product. You have a solution I might be interested in. I want to learn more. But before I can go on, you put hurdles in my way. I can’t get beyond your splash page without giving you my contact information. Or I may be […]
3 Steps to Stimulate Change and Establish a Clear Purpose
Organizations and people grow, evolve, and change. It’s what we do—and failure to do so over time will find us being followers rather than leaders. Change starts with having a clear purpose. Leaders need to have a clear purpose for change if they want their team to buy in. This is the first step in […]
In Marketing, Practice Like You Play
Anyone who has ever played organized sports (or music or dance for that matter) is probably familiar with the coaching axiom, “practice like you play.” In other words, if you practice sloppy, you’ll play sloppy in the game or recital. The same thing holds true in marketing communications. Marketing communication involves the different ways a […]
Missing the Communication Target
I’ll never forget when an early business mentor told me, “Burg, when the shooter misses the target…it ain’t the target’s fault.” The older I get, and the more I study influence and communication, the more correct I believe he was. How often do we try and get our point across but fail? It seemed that […]
How to Write Emails That Will Be Read
Running a small business is always connected with extensive email communication, which include—on the sender side—mainly distributing offers and strict business-to-business dealings. The question is how to make electronic correspondence interesting enough to be read by a potential customer or business partner. Here are a few tips.
Never Overlook the Importance of Communication
A strong business starts with strong communication. What are some of the things you can do to foster good communications in your small business?
The 3 Keys to Success for Great CEOs
Ever wonder why some CEOs succeed so easily while others seem to struggle just to keep their company going? The answer is simpler than you think. Really great CEOs focus their efforts on three key factors: Clarity, Accountability, and KPIs.
How the Best Leaders Set Context
Think back to the most emotional conversation you’ve had recently at work and at home. Chances are good each resulted from misinterpreted intentions.
What do Bosses Owe Their Employees?
When I was an Army officer, there were three things that you had to make sure you never screwed up for your soldiers: their pay, their food, and their mail. Why? It was, as they say, the very least you could do for them. As an employer, what do you absolutely have to get right for your people?
