A few months ago, one fortune cookie held my attention enough that it still sits on my desk today. And, it provides sound insight about writing. The point of writing is to convey a specific message or story clearly so the intended audience “gets it.”
Clarity
Clarity Trumps All in Content Marketing
In this world of misunderstandings, misconceptions, and misuse of words, nothing can compare to total and complete clarity in marketing content. Clarity literally trumps all.
Insight, Clarity, Execution
We all struggle to change, to do new things, to grow, to implement new strategies, initiatives, and programs. Too often, we and our customers fall short. We don’t quite achieve the goal, we change midstream, we abandon what we were seeking to achieve, pursuing something completely different.
Employee Trust: Strategic Planning Can Kill It
Trust is the foundation of effective and authentic leadership. Without trust, leaders lose teams through attrition, or dangerously low engagement. Among the many qualities of trusted leaders, clarity is key: People trust the clear and mistrust the ambiguous. So, leaders who earn employee trust provide transparency around goals, plans, and expectations.
Why Good Writing Matters, and 4 Ways to Teach It To Your Team
In a time of emoticons, abbreviations, and 140 character-count replies, a three-paragraph email is the equivalent of “War and Peace.” But communication is a vital part of office life, whether you’re a lab technician sharing results or a human resources staffer announcing a new wellness program.
Strategy for Streamlining Your Processes
Every startup has to develop a process for doing business. Whether that means the business owner has sketched a detailed map of each employee’s day-to-day functions or merely drawn out a list of guiding principles that lead the organization through each and every business transaction.
