5 Marketing Ideas for the Budget-Friendly Small Business

Marketing is expensive but so is a failed business plan. Stretch your marketing budget further with these simple strategies, guaranteed to help your budget-friendly small business succeed. Invest in the Right Social Media Having conversations and engaging with clients and potential customers is important on social media – we all know this. But, having the…

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How to Pick Your Shots When Advertising a Small Business

Almost every small business and startup faces a single problem and it’s one that gets very little attention in articles like these: How can you compete against bigger or more established businesses? If you only pay attention to the conventional wisdom that is most often articulated in advice articles, it will make marketing or advertising…

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Avoid These Top 5 Financial Problems in Your Small Business

Managing a small business isn’t easy, and the single largest contributor to business failure is financial mismanagement. Making smart financial decisions and being consistent can make a world of difference to your business success. 1. The Terrible Effects of a Vague Business Plan It’s important to work in your business to keep things running smoothly,…

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8 Key Rules for Starting a Business on a Shoestring

A few years ago, before the Internet was pervasive, before everyone carried a smartphone and before do-it-yourself software tools were available for free, it was difficult to reach a critical mass of new customers without spending a million dollars on a website, custom software and television advertising. Now you can match a big company with…

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3 Ways to Improve Your Budgeting and Forecasting

Budgeting and forecasting are two of the most important financial exercises performed by businesses, regardless of their size. Unfortunately, they are also two exercises that many businesses fail to perform accurately or efficiently. The biggest common problem is that most budgets and forecasts are created without any room for flexibility. Managers are told at the…

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7 Financial Facts Every Entrepreneur Should Know

You don’t have to be CPA or MBA to start or run a business. You don’t have to understand debits and credits, or be able to balance your books. But there are some financial facts you just plain need to know. Here’s a list. Related Article: 6 Essential Financial Tips for Small Business Owners Every…

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Consider the Legal and Financial Aspects of Owning a Franchise

As with any major investment, the best decision can be made only if you’re as informed as possible. You need to spend a good deal of time researching, interviewing and exploring your options—and a part of the process is determining what the legal and financial aspects are. As your focus gets more serious with the…

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Bottom Up Budgeting Creates Waste

Many people believe that bottom up budgeting leads to waste and misdirection. The advocates of top-down budgeting are strong in their belief that if you give each person or department no guidance, they will budget to their wants or specific needs, not to those that support a corporate goal. So, they argue: Give your people…

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Money Brain Junk: The Enemy Mindset That Might Be Holding You Back

Do you fear financial struggle? Ever wonder why your business never quite grows past a certain annual revenue, or why you worry about money? Well, of course it could be that your business isn’t well-branded, perhaps your business model needs tweaking, or you might just need some help choosing the right marketing strategies. But frankly, it could very well be your money brain junk that’s holding you back.
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