Posts Tagged ‘Branding’
How to Inspire Brand Loyalty with Purpose
Do you want your customers to love your brand? Would you like to break through the marketing clutter and inspire brand loyalty? Over the past few years, Americans have been making purchase decisions based on several factors, one of which has been gaining more ground. Many terms have been used to describe it such as,…
Read MoreHow to Make Your Brand Culturally Relevant
Brands are becoming more culturally relevant today. Even small-medium businesses have joined the corporate giants in this endeavor. What does “culturally relevant” mean? In a new study report from Magna and IPG Media Lab, “Brands that are culturally relevant are brands that align well with cultural events, promote trends that define today’s culture, and support…
Read MoreWhy Your Small Business Should Care More About Branding
Your brand is more about how people see your business than how you present your business. While there are some things you can do to change people’s perceptions, many businesses don’t fully understand branding or have limited time to put into it. Small businesses may struggle to find the time and resources to get the…
Read MoreShould Your Brand Be on Instagram?
A while back, I wrote about some of the trends that I thought would be shaping marketing in 2019. Visuals and video were among the tactics I said we would all be wise to explore in the coming year. I still know that’s the case and I thought we should take a more detailed look…
Read More4 Growth Tips for Modern Marketing Agencies
Thanks to low barriers to entry, low-cost tools, and widespread visibility, starting a digital marketing agency is not terribly difficult. Many firms have started from a home office and continued to be managed independent of a permanent location or commercial space. But there’s a significant difference between launching a digital marketing agency and scaling a…
Read MoreOld Navy Gets It Wrong
Previously, we took a look at how Crock-Pot dealt with the untimely death of a beloved TV character due to a faulty Crock-Pot cord and the social media backlash that erupted from that pretend but apparently emotional death. A situation that could have gone very wrong but Crock-Pot got it right. They didn’t get defensive or…
Read MoreBoost Your Branding: 7 Hottest Graphic Trends for 2019
Whether or not you put research, money and effort in to your brand, it will still be designed. Through many years of small business startups and made-from-scratch marketing, I’ve learned that crummy design can blight your business as much as sophisticated design can enhance it. Like the burned-out letter on the storefront sign, poor or…
Read MoreYour Social Media Needs a Stronger Voice. Here’s How to Get One.
Platforms like Facebook, Instagram, and Twitter are fantastic free business tools. They allow us to promote what we do, share relevant information, and engage with customers quickly and effectively, on a more personal level than ever before. When we get social media interaction right, the results can be instant and astounding. But used badly, social…
Read MoreHow to Differentiate Your Brand from the Competition
Standing out in a competitive industry is one of the most challenging tasks facing today’s business owner. With the rise in social media, online presences, and reviews from customers, it can be more challenging than ever to create and maintain a strong brand presence that appeals to customers while standing apart from the sea of…
Read MoreWhy the Integrity of Your Brand is at Risk of Being Destroyed (and What to Do About It)
How much importance do you place on your brand? Let me play Devil’s advocate for a moment… I bet it’s not enough. An inconsistent representation of your brand creates confusion and can even reduce your ability to expand your business. Research by Interbrand shows a strong correlation between the consistency of branding and the revenue a company earns.…
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