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Being Interested in Your Customer

By: Nick Serba


I’ve heard this old adage throughout my life, and you probably have too — People don’t care how much you know until they know how much you care.  It sounds trite when you say it, but when you think about what’s behind it and what it means to you in your business and in your personal life, there’s a lot of meaning and depth behind it.

People like people who like them; people are interested in people who are interested in them.  People will forgive mistakes that you make if they truly think that you care about them.  And they are going to be more forgiving when that happens.

As a businessperson, when you think about this saying, “people don’t care about how much you know until they know how much you care,” it is important to understand that the most self-serving thing that you can do for yourself, for your business, and your personal relationships is truly care about the individual that you are talking to.  If you will take the attitude that your primary objective is to find out how you can help this person, what you can do for them, what you can do for that customer, and put their needs above your commissions, you are going to find that “people don’t care how much you know until they know how much you care” is going to increase your commissions and improve your relationships.

Published: December 18, 2012

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Nick Serba

Nick Serba has enjoyed a successful career spanning 30 years in Sales, Sales Training, Sales Leadership Training, and Sales Management.  Some of his experiences include working as a General Manager with New York Life, operating numerous entrepreneurial businesses, and, for the last 20 years, serving as a Regional Vice President for LegalShield.

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