Posts Tagged ‘Branding’
Why Your Business Name Matters
You might be thinking, well, of course the name of my business matters. But are there any of us who have not heard a business name and wondered, what in the world were those people thinking?
Read More The Super Bowl Ad That Actually Sold Something!
Super Bowl XXXLVIII was filled with all the commercials you’d expect… the kind that make you laugh or tear up, but leave you struggling to remember the company that ran the ad or what they were trying to sell.
Read More How to Create a Color Scheme for Your Brand
Every day we’re bombarded by thousands of colors, and each one has an effect on our thoughts and emotions. Research reveals that we make subconscious judgments within just 90 seconds of viewing a product or space, and 62–90% of this judgment is based on color alone!
Read More Color ROI: Color Associations and Logos
The people at BestPsychologyDegrees.com have put together a great infographic about color and marketing, looking at all different aspects of how to use color in marketing.
Read More When All Else Fails, Trust Your Brand!
We all have good days and bad days. What do you do when that stretches to weeks and months? Try determining the true reason for the slow-down before you take knee-jerk reactions.
Read More What is Your Brand?
Some say, “I don’t need a brand.” Well frankly, you have one whether you want one or not. Essentially, your brand is your reputation. Every touch point in your company has an impact on your brand.
Read More How to Make Your Customer’s First and Every Brand Experience Amazing
Every once in a while, I have a dynamite first brand experience as a consumer. And, it makes me think just how easy it is for any business or nonprofit to replicate. And, it doesn’t cost a dime!
Read More How Writing a Book Will Add Value as a Small Business Owner
By writing a book for or about your company, you provide the public with the perfect means of getting in-depth information about your business while simultaneously establishing yourself as an expert within your field.
Read More Small Business Brands Win with Boldness
When you’re seriously involved in branding small businesses, one clear thing you recognize is that small to medium size enterprises are hungry for a new approach. They’ve heard of branding through their trade publications and on the street.
Read More What’s in a Name? 7 Things to Consider When Naming Your Brand
Shakespeare was right to question—what’s in a name? As it turns out, a name can represent a lot about an entity. Choosing the right name for your company is an important step within every brand development strategy.
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