Posts Tagged ‘Branding’
Does Your Online Community Care?
Does your online community care? One of these three thoughts instantly crossed your mind. It was either: I don’t have an online community Of course, they love me No, they don’t and I forgot the passwords anyway None of these thoughts will lead to a engaged online community, so let’s begin with the first one.…
Read MoreCan a Slogan Make You Buy?
Think of all your favorite purchases over the past year. They can be personal or stuff for your business. Now write down both the items and their slogans. DON’T look them up.
Read More Engage and Honor Employees for a Happy and Trustworthy Brand – Part 2
Last week in Part 1, we looked at how unhappy employees can affect your brand. Every employee touchpoint conveys your brand to customers. So, how do you create internal customer (employee) centrism?
Read More If They Don’t Care, Are You Even There?
I received an email from a college student, asking if he could interview me. Two of his questions in particular caught my attention because they put the spotlight on a dangerous mistake that many seasoned marketers make.
Read More Small is Beautiful: 8 Ways to Outshine Your Big Business Rivals
If you are a small business owner, you may worry about being outmatched by corporations and major chains. But sometimes being the underdog has its advantages.
Read More 3 Ways to Make Your Brand More Magnetic
The average consumer is exposed to 5,000 marketing messages every day, according to a fastcompany.com article. Marketing messages are relentlessly pushed at consumers—on the road, online, in line at the grocery store.
Read More How Branding and Sales Promotion Are Not Interchangeable
If I may be so humble to speak for those those of us who specialize in branding, a brand could replace the word “reputation.” How a customer perceives you, your town, your product, experience, or organization, etc., is your brand.
Read More Slogans and Taglines
Countless businesses spend many hours and a lot of money developing taglines and slogans to try to convince their customers they offer something others do not. When used correctly, taglines can be very effective.
Read More 5 Ways to Improve the Image of Your Small Business
The image of how a small business is presented to the public is incredibly important. In order to gain customers, investors, and even employees, an enterprise must be perceived in the most positive light possible.
Read More Does the Franchise You’re Considering Protect Its Brand?
You want a franchisor that will protect its brand. Look for evidence of firmness about a consistent experience in the franchise agreement documents and in the conversations you have with current franchisees.
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