Posts Tagged ‘Branding’
Content Marketing is More Important Than Ever: Here Are 5 Reasons Why
The rise of the digital era gave birth to many things, not least among them a renewed vigor for content marketing. Recent changes to the field of marketing have left many professionals wondering if content marketing is still relevant in today’s era, however, and many are beginning to doubt whether they should invest time and…
Read More5 Ways to Build Your Small Business Brand with Engaging Stories and Watch It Grow
Local small businesses need publicity too, even with a non-existent budget. The good news is, branding opportunities are abundant both online and offline. All you need is to write and tell engaging stories. And if you think you can’t write, don’t be too hard on yourself. New technologies can make a huge difference. In this…
Read MoreHow to Cultivate an Authentic Social Media Presence
It’s impossible these days to run a business without a social media presence; it’s a key way to advertise and connect with your customers. However, a lot of businesses get it wrong when it comes to the way they post and act online. The most crucial piece of your social media strategy is authenticity. “Authentic…
Read More10 Digital Marketing Assets You Need to Invest in Today
Saving for most of us was encouraged from an early age. The piggybank was placed somewhere safe. The shiny coins clunked and clinked into the slot that locked away the pennies until that visit to the bank. The coins of various shapes and sizes were added up by the man behind the counter. They smiled at…
Read MoreGoing Through a Rebrand? Here’s How We Approached It for a Large International Client
So, you’re going through a rebrand. There are a variety of reasons a company could go through a rebrand, such as being sold to another company / investor or simply needing to hit the reset button on your image and reputation. Whatever the reason, it typically is a LONG, COMPLICATED process and can be a…
Read MoreHow to Brand Your Small Business on a Budget
Effective brand messaging is one of the surefire ways to ensure a business’ success. Every business has a general image that represents its values, expertise, and service. However, not every business has a well-developed image, complete with a voice, a memorable logo, and an overall persona. When you’re just starting out, however, it can be…
Read More3 Reasons Marketing Disruption Will Work for Your Business to Build Your Brand
Technology is changing everything, from manufacturing and construction to design and engineering—and it’s changing at what feels like a rapidly increasing pace. As a professional in one of those industries, you know this all too well. From the tools to design, build, and make things to the demands of customers, today’s business landscape is nothing…
Read More10 Strategies for Building a Business with Influence
Successful entrepreneurs often start with a “random” idea, but they quickly focus their efforts and follow a “system” to organize their startup and maximize the clout of their activities. Too many entrepreneur “wannabes” never get past the idea stage, or strike out randomly in many directions, hoping that their passion will convince people to follow…
Read More5 Name Branding Lessons from Unicorns
Unicorns definitely exist in two places: on elementary school kids’ back packs and among startups. It’s the second category that I’m most interested in, and today I want to look at the major unicorns to squeeze out some branding strategies. In the startup world, unicorns are companies with valuations greater than $1 billion that are…
Read MoreYour Organization’s Mark
In marketing terms, an organization’s trademark, or “mark,” is any word, phrase, symbol, design, sound, smell, color, or combination of these, used by a company to identify its products or services, and distinguish them from products and services provided by others. We’ve talked many times about the importance of having a unique mark and protecting…
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