In today’s marketplace, a company’s website is their first impression with prospects. It’s a rare purchase today that doesn’t begin with some sort of research or due diligence. And as consumers (both B2C and B2B) find themselves more time-starved and more web-savvy, the research tool of choice is often a Google search.
Have you ever gotten stuck in an endless loop in your own head? The antidote to many productivity death spirals is a brisk walk around the block, or a moment of meditation. When these techniques don’t work, I suggest reaching out to a peer mentor.
The biggest challenge for any blogger, content creator, and publisher is to “start.” Many of us wait to be perfect before publishing. Others are afraid that what they create will be judged as more of the same or they have nothing that will be seen as meaningful or insightful. Some are afraid of making a mistake.
If you’re in the content marketing business, if you’re a content marketing manager or writer, or even if you’re just into blog writing or want to get your ad up on Google Adwords, you need a good keyword generator.
Like all startup entrepreneurs, you too surely have high hopes to scale your business up the ladder with SEO. The better your SEO (Search Engine Optimization) rank, the bigger your business can grow. However, it is not easy when you are a startup entrepreneur. Here are some do-it-yourself steps.
A certain amount of care must be invested into making the blog a success, or it will stagnate and eventually die off. Oftentimes the blogging effort becomes halfhearted, especially if the position responsible for blogging has a high turnover rate—for example, social media interns typically only stay on board for a semester at a time—or if the person in charge of blogging burns out.
Coming up with blog topics can be stressful even for experienced writers, and is especially hard for small business owners who are focused on other tasks. Many are afraid to start blogs because they worry they won’t be able to come up with enough topics. Even experts in their industry who have enough knowledge to write a book sometimes share these fears. Three simple methods can help any blog writer find that light bulb idea that helps them create value-added content for their readers.
Small Biz Club is the premier destination for small business owners and entrepreneurs. To succeed in business, you have to constantly learn about new things, evaluate what you’re doing, and look for ways to improve—that’s what we’re here to help you do.