Why Your Business Blog Should Be a Group Effort

A certain amount of care must be invested into making the blog a success, or it will stagnate and eventually die off. Oftentimes the blogging effort becomes halfhearted, especially if the position responsible for blogging has a high turnover rate—for example, social media interns typically only stay on board for a semester at a time—or if the person in charge of blogging burns out.
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5 Steps to the Mother Lode

That next telephone call or email could be the mother lode of opportunities. Of course, if the mother lode is to fall into your lap, it won’t come by happenstance, but through a concerted effort.
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The 10 Commandments of Twitter

What are some fundamental principles that you should embrace if you want Twitter to work for you? Twitter’s sometimes chaotic nature does make managing the torrent of tweets seem like herding cats.
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Looking for the Light Bulb

Coming up with blog topics can be stressful even for experienced writers, and is especially hard for small business owners who are focused on other tasks. Many are afraid to start blogs because they worry they won’t be able to come up with enough topics. Even experts in their industry who have enough knowledge to write a book sometimes share these fears. Three simple methods can help any blog writer find that light bulb idea that helps them create value-added content for their readers.
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