Customer service is key in today’s business world. Customers these days have the power to do their own research to compare products and services online, so companies need a way to stand out beyond this. How an organization reacts to customers and how they build their customer relationships go a long way in leading to […]
Artificial Intelligence
Use AI Strategically to Improve Your Marketing Model
It’s uncommon today to find a new technology in marketing that does not promote Artificial Intelligence (AI) in some fashion. Some people understand AI as the computer thinking and making business decisions based on gathered customer information and other relevant data. Other people think of AI as a form of intelligent being that could potentially […]
Robots: The New Tech Trend Taking Off
For a select group of early adopters, robots are making life safer and easier. They’ve emerged from labs walking, rolling and leaping on command. The term robot originated in 1921 from Czechoslovakian playwright Karel Capek’s play called (R.U.R) Rossum’s Universal Robots. It originated from the Czechoslovakian word for “forced labor.” The play left the public […]
How AI is Helping to Reduce Waste in Digital Advertising
According to Chartbeat analytics, two out of three clicks on native advertising bounces in 15 seconds or less. From Facebook to Outbrain, it costs three times the cost of a click for a content marketer to get any meaningful engagement with their work. According to that same study, users who spend 15 seconds or more on […]
Making the Case for AI as the Perfect Shield Against Security Threats
The world is digitally connected more than ever before. Businesses are making use of IT to boost their visibility, maintain a competitive edge and drive more revenue. However, the threat landscape is something else. Attacks have become complicated. The proliferated use of the internet has seen hackers who are now resorting to smart and hi-tech […]
Artificial Intelligence: Helpful or an Invasion of Privacy?
If you’ve watched The Matrix, Terminator or nearly any other sci-fi movie, then you probably know or at least understand the fear of robots invading our lives. In those worlds, the robotic overlords have guns and control us with an iron fist (pun intended). However, reality has shown that AI is far more deceptive than […]
The Role of AI in Customer Experience
Trends in the customer service space are showing that by the year 2020, the use of chatbots, a form of artificial intelligence, will skyrocket by 1000%. While 86% of consumers want to enhance the experience by keeping a person as an option and 88% of consumers think that live agents should just be more specialized […]
Life After AI
Artificial Intelligence has been moving into the workspace for some time now, and the shift to automation is expected to increase as time goes on. By 2033, almost half of U.S. jobs will be at risk of being automated. The major car manufacturers, shippers, and even journalism and healthcare work opportunities are being automated and […]
5 Marketing Technologies to Use in 2018
The realm of technology is one that is as dynamic as the wind that is constantly moving and is also frequently changing direction. Similarly, marketing trends change every year, which is the normal way that these technologies work. This dynamic serves two purposes. The first purpose of this dynamic is to keep everybody on their […]
Everything You Need to Know About Artificial Intelligence and Its Impact on Paid Media
This year I took on a couple of ambitious tasks. One was part of my professional development, to learn everything I could about artificial intelligence (AI) and marketing, and the other focused on annual native ad tech research, similar to what was presented here last year – the 2017 Native Advertising Technology Landscape. Little did I […]
