If you use Instagram to promote your product you probably know that Instagram doesn’t have its dashboard from where you have access to analytics which can be used to measure engagements and other things that make your post effective. Facebook is the best example where you can monitor the engagement, reach, etc. of your post.
But no need to get sad, luckily there are a lot of analytics tool available that can help you monitor your Instagram stats. We have found five best free analytics tools that you need to try.
1. Iconosquare (Also known as Statigram)
Iconosquare, which in the past goes by the name Statigram have helped thousands of average users as well as big brands promoting their product on Instagram and make up a proper business.
It is a desktop app which will provide you will all the analytics information of your Instagram account. Let it be high level or in depth analysis, history of your old photos, the total number of likes, the average number of likes and comments per photo, engagement, reach; follower grows chart it offers all.
But you know the best part? Iconosuare also supports cross-channel engagement by adding a custom Instagram on your Facebook tab. It also has a feature to embed your Instagram account on your website.
If you’re working for a company or client to promote their product on Instagram, then SimplyMeasured is the tool you’ll need. It will help you present a professional summary of the brand’s Instagram account to the company or client you’re working for.
You can use this free tool for Instagram accounts that have up to 25,000 followers. For a free tool that offers analytical data report like average likes, comments, engagement per photo, etc., this is without the best tool you’re going to get.
Instafollow is a mobile app that is available for both Android and iOS users, is a simple to use tool that provides insight into your Instagram follower base.
So how does it works? Upon downloading this app, you’ll need to synchronize this app with your Instagram account. After that, it will allow you to:
- Track unfollowers
- Track new followers
- Track followers who don’t follow you back
- Track followers who you don’t follow back
- Follow and Unfollow user with one tap
Similar to SimplyMeasured, Union Metrics is also a web-based tool using which you can also receive metrics and stats about your Instagram account within just two minutes. The last two minutes part needed to be mentioned because the company said so.
According to Union Metrics, it uses resources from their paid tool to offer a free report for its free users. The free report includes important data such as which hashtags used received most engagement, who are your top followers who often react to your posts, when is the best time to post.
All this valuable and critical information can help you understand what type of posts you should do in future and which posts to cut off. Those two minutes can make you understand what you should do next with your Instagram account.
5. Crowdfire (formerly known as JustUnfollow)
Crowdfire is also a free analytic tool that can be used on the web and as well on smart phones, i.e., Android and iOS. It offers analytics for both Instagram and Twitter account.
This app will help you identify your follower’s activity, for example, their active and inactive status. Who is unfollowing them? It also helps you find new opportunities to gain new followers by locating relevant users for your Instagram account.
You can also define a schedule for Crowdfire to post pictures from your Instagram account. You can also set a reminder on the app to remind you about uploading a pic at a particular time.
With all these five best free analytics tools you’re ready to go and can promote your business, build up followers and convert your audience into buyers.
Author: Faisal Wahab is a writer and content marketer at Digital Marketing ROI. He is a part of the writer’s team at SyedIrfanAjmal.com which is a blog about Entrepreneurship, SEO and Inbound Marketing.