Posts Tagged ‘Advertising’
How to Use Google Ads Campaign Experiments
Have you ever wanted to test a new bidding strategy, setting, or other element of your campaign with a fixed budget or duration? Campaign drafts and experiments in Google Ads let advertisers do just that. Experiments allow you to easily control and monitor a change without fully launching it across the whole campaign. This is…
Read MoreThe Era of “We’re Sorry” Advertising
There’s an interesting trend that speaks to a significant change in how brands are evaluated and how quickly they can go from hero to goat. I want to explore the origins of the trend and next time we’ll look at some examples and best practices in response to this new normal and the best way…
Read MoreFacebook Removes Ad Targeting Options for Certain Industries
Facebook recently announced they will take strides to lessen the potential for discriminatory advertising practices by limiting the targeting capabilities for certain industries, including ads for housing, employment, and loans. Previously, Facebook largely relied on advertisers to comply with its anti-discrimination policies but did not actively block them from using the targeting categories. Moving forward,…
Read MoreHow to Leverage Google’s Smart Bidding
It’s no secret that the digital marketing industry can and does change rapidly. As digital marketers, we need to be aware of it, embrace it, and learn how to thrive in this ever-changing landscape to stay competitive for the success of our audience. Google has been moving forward with more and more automation for Google…
Read MoreWhat’s New in Facebook’s Redesigned Ads Manager?
In an effort to make advertising easier for advertisers, Facebook is rolling out a new redesigned Ads Manager, including a handful of shiny new features! Keep in mind that the old Ads Manager will be available until May 1st, but we recommend using the redesigned UI as much as possible to get acclimated to the new interface, and…
Read MoreShould You Pay for Social Media Ads?
This is an important question for small-midsized businesses and nonprofits* with limited marketing budgets. Are paid social media ads worth the investment? According to an article on Medium by Shivam Verma, there are seven benefits to using paid social media advertising: Amplify your reach Fit any budget Enhance your targeting Boost brand awareness Maximize your content marketing…
Read More6 Easy Optical Marketing Tips That Won’t Break the Bank
One of the biggest challenges eyecare practices face is replenishing new clients. Getting new patients through the door can be a relentless struggle. Ironically, the focus on marketing often drops off when business is fairly busy. But in such a competitive market, marketing requires constant attention to bring new clients in. So how do you…
Read MoreFacebook is Releasing 3 New Metrics in Place of Ad Relevance: What It Means for Advertisers
Big changes on the Facebook horizon as they recently announced that starting April 30th, they are sunsetting the commonly used metric ‘Relevance Score,” replacing it with 3 new “more in-depth” diagnostic metrics. What is Relevance Score and why is it important? Relevance Score is a single metric calculated based on positive and negative attributes an ad receives…
Read MoreNew Update for Google Call-Only Ads Allows for Additional Lines of Text
Google recently announced a new feature that they are rolling out for call-only ads, allowing additional lines of text consisting of two 30-character headlines. Call-only ads are designed to encourage users to easily call your business directly from a mobile device’s SERP. When a potential customer clicks your ad, the ad will then place a call to…
Read MoreGoogle Ads’ Average Position Metric is Going Away
In February, Google announced they plan to sunset the average position metric. While this change won’t take place until September 2019, it’s still a major announcement that has a lot of search marketers worried. After all, average position is one of the main metrics that advertisers look at when making manual bid adjustments and assessing visibility and…
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