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Home / Archives for Advertising

Advertising

6 Inexpensive Marketing Tools for New Businesses

Dec 28, 2020 By Devin Caldwell

Starting a new business is always nerve-wracking as you put your heart and soul into your idea and hope others are as excited about what you have to offer as you are. Reaching new customers is one of the trickiest issues for start-up companies. The future of advertising is online, so you should start there. […]

Filed Under: Marketing Innovations Tagged With: Advertising

Have You Heard? Eyeballs Aren’t Everything.

Dec 7, 2020 By Dave Berkus

Remember when…? Back when we were all trying to figure out the real value of traffic on the web, investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments.  Since in most cases, there was no revenue in many of these companies, all trying to gain market share […]

Filed Under: Sales Activities Tagged With: Advertising

15 Persuasive Copywriting Techniques That’ll Boost Conversions

Sep 29, 2020 By Jeff Bullas

Have you ever seen an object glow in the dark? If you have, you’ll notice that even amongst darkness, that glowing object still captures your focus with its beauty. Similarly, in a world where everyone is clamoring for your prospects’ attention, you need your content to stand out. According to HubSpot, 49% of marketers report that increasing customer acquisition […]

Filed Under: Advertising and Lead Generation Tagged With: Advertising

Top Skills Marketers Need for the Future

Aug 19, 2020 By Elaine Fogel

Marketing is one of the disciplines that changes and evolves quickly. The principles are consistent, but with changing technology, the tactics are more fluid. Earlier this year, the WFA (World Federation of Advertisers) surveyed 700 leading marketers from over 30 countries. The study attempted to understand the current and future challenges today’s marketers face, what […]

Filed Under: Marketing Innovations, Sales and Marketing Tagged With: Advertising, Skills

Why “Woke” Marketing is a Bad Idea

Jul 8, 2020 By Mykal Kaminski

  Credit: Mykal Kaminski Resist! We know it’s tempting to say “why not?” to your not-yet-30 “hip” marketing manager with the man bun and just the right amount of facial stubble. But resist! Do not yield to the siren’s call! Resist! Trust us. An ad campaign or marketing promotion that tries to work in “Black […]

Filed Under: Advertising and Lead Generation, Sales and Marketing Tagged With: Advertising, Creative, news

5 Important Tips to Build Your Brand During The Pandemic

May 27, 2020 By Matthew Davies

The public health crisis is hitting business owners hard, and many of them have discovered that financial relief from the federal government isn’t likely to materialize anytime soon. Brands have thus been left to fend for themselves during the pandemic, which has frustrated many entrepreneurs and marketing gurus who are struggling to find ways to […]

Filed Under: Marketing Innovations, Sales and Marketing Tagged With: Advertising, Branding

5 Things to Check After Launching a PPC Campaign

Mar 12, 2020 By SEER Interactive

One of the beauties of PPC is that there’s no such thing as “set it and forget it.” We can move spend around and make optimizations to improve the efficiency of our spend, even a few days after launching. Let’s walk through 5 quick checks to get your campaign moving in the right direction. Check […]

Filed Under: Online Marketing Tagged With: Advertising, google ads, Keywords, PPC, Search, Search Engine Optimization

Why You Should be Leveraging Google Smart Bidding

Mar 10, 2020 By SEER Interactive

As a digital marketer, you’re used to being strapped for time. We get it! That’s just one more reason to leverage Google’s ever-evolving Smart Bidding. Across the PPC division at Seer, we’re leaning into automation as much as possible. This includes testing various bid strategies in our paid accounts in an effort to reach our […]

Filed Under: Online Marketing Tagged With: Advertising, Google+

Your PPC Strategy Should Look Like This In 2020

Feb 25, 2020 By Jeremy Bowler

All industries have a reflection and rejuvenation period at the start of every decade. The marketing industry is no different. The bread and butter of all marketing companies and businesses looking to start a marketing campaign is the PPC (pay-per-click) ad. This type of ad is the most cost-effective as it’s essentially like an ambush […]

Filed Under: Advertising and Lead Generation, Online Marketing, Sales and Marketing Tagged With: Advertising, PPC, Social Media Marketing

Types of LinkedIn Ads & How to Use Them

Feb 7, 2020 By SEER Interactive

LinkedIn… home to a social network of over 500 million active professionals. That’s a LOT of users, and more importantly, a lot of potential professionals that you can directly target! If you are a B2B company, it’s really a no brainer that you should be advertising on LinkedIn. 80% of B2B leads generated through social media […]

Filed Under: Advertising and Lead Generation Tagged With: Advertising, LinkedIn

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