Back in the good old days, you could advertise in the daily paper, an outdoor board, on one of the local radio stations or one of three TV channels—a media mix. Today, of course, we don’t have the luxury of that simplicity. Instead of three TV channels, there are over 300. Radio and print have […]
Advertising
3 Leaflet Marketing Distribution Tips That Will Draw Customers to Your Business in No Time
Leaflet marketing distribution is one of the most popular traditional marketing strategies. Not only that it is a cost-effective promotion option but, in today’s digital world, it is still very effective. According to research conducted by the Direct Marketing Association, 48% of consumers who receive a leaflet actually visited the shop that was advertised on […]
How to Make Seasonality Adjustments in Smart Bidding Campaigns
As advertisers prepare for the holiday season, Google has announced a new Smart Bidding feature that will give advertisers a way to adjust for seasonality. Smart bidding strategies like Target CPA and Target ROAS use machine learning to optimize for conversions or conversion value. While these strategies consider seasonality, Google has now given advertisers the ability to let […]
What to Do When Your Campaign is Limited by Budget
Your campaign is limited by budget—what does this mean? We’ve all seen the alert before: Some see it as a bad thing, some see it as an opportunity, and some just want that ugly red text to go away. When a campaign is limited by budget, here’s what’s happening: You’re missing out on traffic: Google is only […]
Don’t Forget Bing PPC When Considering a Pay Per Click Campaign
Bing, the second most popular search engine has advantages over Google when it comes to running a PPC campaign. When local small businesses start to consider a Pay Per Click or PPC campaign, the considerations almost always start with Google. And why not? Google dominates the search browser industry with 65% of all searches performed […]
6 Tips for Success When Advertising on Facebook
Every day more than 1.5 billion people log onto Facebook, with over 2.4 billion people logging in monthly. If you’re not advertising on Facebook, you could be missing out on a huge chunk of potential new customers for your business. If you are advertising on Facebook, it’s important to make sure you’re setting up your campaigns properly and […]
Google Ads Budget: How Much Should You Spend?
How to Manage Google Ads Budget for Small Businesses Starting a business can be a bit tricky. At this particular stage, you are not quite sure of where to begin and what ways to generate traffic. A simple way to find customers for your startup is by using Google Ads. This is a powerful tool […]
How to Identify & Optimize Paid Search Fluctuations
Problem 1: How do I efficiently monitor campaign performance, and identify what caused changes over time? One of the most common ways to keep a pulse on campaign performance is through regular reports. Unfortunately, reporting is a challenge that every digital marketer faces. With the ability to track data at every step of a user’s […]
Short and Long Term Tips to Improve Your CPA
Optimizing your CPA in AdWords, (sorry, Google ADS), isn’t a one-size-fits-all solution. Unfortunately, there is no silver bullet that will work across every campaign to bring your efficiency to the optimal level, but don’t give up! There are tons of ways to optimize your CPA, and lucky for you I’ve broken them down for you by […]
5 Powerful Ways YouTube Advertising Will Improve ROI
Advertising is an important part of every business. Every marketing goal is to get the maximum response with minimum cost. YouTube is the second biggest search engine and the biggest video sharing website in the world. It has over 1 billion active users, 50 million of which upload videos every day. People ages 18–34 watch […]
