One of the beauties of PPC is that there’s no such thing as “set it and forget it.” We can move spend around and make optimizations to improve the efficiency of our spend, even a few days after launching. Let’s walk through 5 quick checks to get your campaign moving in the right direction. Check […]
Advertising
Why You Should be Leveraging Google Smart Bidding
As a digital marketer, you’re used to being strapped for time. We get it! That’s just one more reason to leverage Google’s ever-evolving Smart Bidding. Across the PPC division at Seer, we’re leaning into automation as much as possible. This includes testing various bid strategies in our paid accounts in an effort to reach our […]
Your PPC Strategy Should Look Like This In 2020
All industries have a reflection and rejuvenation period at the start of every decade. The marketing industry is no different. The bread and butter of all marketing companies and businesses looking to start a marketing campaign is the PPC (pay-per-click) ad. This type of ad is the most cost-effective as it’s essentially like an ambush […]
Types of LinkedIn Ads & How to Use Them
LinkedIn… home to a social network of over 500 million active professionals. That’s a LOT of users, and more importantly, a lot of potential professionals that you can directly target! If you are a B2B company, it’s really a no brainer that you should be advertising on LinkedIn. 80% of B2B leads generated through social media […]
Elevate Your Video Ads with New YouTube Extensions
Video is an increasingly important component of a successful marketing campaign for any business. In fact, Google reports that more than half of consumers say online video has helped them decide which specific brand or product to buy. With new features announced at Advertising Week New York, Google is making it even easier to build engaging video […]
Lead Gen with New Google Ads Extension
In typical Google fashion, with no announcement or notification, a new feature may be available in some Google Ad accounts. Search Engine Journal recently reported on the discovery of a lead form extension for mobile search ads. Google Support has also published a page dedicated to the beta testing extension. If this makes it past the testing stage it […]
6 Expert Tips for Local Businesses to Win with Google Ads in 2020
If you could make your business visible to local shoppers at the exact moment they’re searching for the products or services you offer, would you be interested? Well, of course you would! Google Ads certainly isn’t new and your business might even be running campaigns already. However, we see the same Google Ads mistakes over […]
4 Immediate Ways to Make Facebook Advertising Work for Your Business
According to one study, an overwhelming 87.1% of American businesses are expected to use Facebook for marketing in 2020. The reasons behind this are not hard to fathom. Despite its seemingly waning popularity among youth, Facebook is still the largest social network today. The average Facebook user clicks an average of 11 ads a month. […]
Don’t Forget Your Media Mix
Back in the good old days, you could advertise in the daily paper, an outdoor board, on one of the local radio stations or one of three TV channels—a media mix. Today, of course, we don’t have the luxury of that simplicity. Instead of three TV channels, there are over 300. Radio and print have […]
3 Leaflet Marketing Distribution Tips That Will Draw Customers to Your Business in No Time
Leaflet marketing distribution is one of the most popular traditional marketing strategies. Not only that it is a cost-effective promotion option but, in today’s digital world, it is still very effective. According to research conducted by the Direct Marketing Association, 48% of consumers who receive a leaflet actually visited the shop that was advertised on […]
