As a small business looking for ways to boost publicity and marketing activities, paid advertising may seem appealing. Indeed, it has been beneficial for many companies who used it as part of their marketing campaign. However, knowing what your business stands to risk when you rely solely on paid advertising is recommended. For example, 62% […]
Advertising
Advertise Your Freelance Business With These 6 Tips
It’s the freelancer’s conundrum. You’ve got enough on your plate just keeping up with work for current clients. You probably don’t have a lot of time – or money – to devote to hunting down new prospects. Yet if you want your business to grow, you can’t ignore the need to market your services – […]
6 Important Tips for Creating a Great Native Video Ad
Using native video ads is one of the most effective ways to promote your brand, product, or service on social media platforms. But the question is: how do you create a native video ad that works? To help with that, here are some useful tips that’ll help you create a great native video ad: 1. […]
6 Inexpensive Marketing Tools for New Businesses
Starting a new business is always nerve-wracking as you put your heart and soul into your idea and hope others are as excited about what you have to offer as you are. Reaching new customers is one of the trickiest issues for start-up companies. The future of advertising is online, so you should start there. […]
Have You Heard? Eyeballs Aren’t Everything.
Remember when…? Back when we were all trying to figure out the real value of traffic on the web, investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. Since in most cases, there was no revenue in many of these companies, all trying to gain market share […]
15 Persuasive Copywriting Techniques That’ll Boost Conversions
Have you ever seen an object glow in the dark? If you have, you’ll notice that even amongst darkness, that glowing object still captures your focus with its beauty. Similarly, in a world where everyone is clamoring for your prospects’ attention, you need your content to stand out. According to HubSpot, 49% of marketers report that increasing customer acquisition […]
Top Skills Marketers Need for the Future
Marketing is one of the disciplines that changes and evolves quickly. The principles are consistent, but with changing technology, the tactics are more fluid. Earlier this year, the WFA (World Federation of Advertisers) surveyed 700 leading marketers from over 30 countries. The study attempted to understand the current and future challenges today’s marketers face, what […]
Why “Woke” Marketing is a Bad Idea
Credit: Mykal Kaminski Resist! We know it’s tempting to say “why not?” to your not-yet-30 “hip” marketing manager with the man bun and just the right amount of facial stubble. But resist! Do not yield to the siren’s call! Resist! Trust us. An ad campaign or marketing promotion that tries to work in “Black […]
5 Important Tips to Build Your Brand During The Pandemic
The public health crisis is hitting business owners hard, and many of them have discovered that financial relief from the federal government isn’t likely to materialize anytime soon. Brands have thus been left to fend for themselves during the pandemic, which has frustrated many entrepreneurs and marketing gurus who are struggling to find ways to […]
5 Things to Check After Launching a PPC Campaign
One of the beauties of PPC is that there’s no such thing as “set it and forget it.” We can move spend around and make optimizations to improve the efficiency of our spend, even a few days after launching. Let’s walk through 5 quick checks to get your campaign moving in the right direction. Check […]
