Posts Tagged ‘Advertising’
Maximize Your Return on Ad Spend: A Guide for Small Businesses
In digital marketing, return on ad spend (ROAS), is an essential metric that businesses should prioritize. It aids companies in their decision-making and helps them identify whether a campaign is worth the investment. This post will focus on the most essential things you need to know about ROAS, why it is so important, and some…
Read MoreA Beginner’s Guide to Digital Advertising for Small Businesses
Advertising has transformed dramatically over recent years. Digital advertising for small businesses can open up a vast landscape of opportunities previously dominated by larger companies with substantial marketing budgets. As we begin our series on digital advertising, this introductory article will set a firm foundation for understanding digital advertising by highlighting key concepts, essential…
Read MoreBuild an Unforgettable Marketing Strategy for the 2024 Presidential Election
If you’re a marketer, you know that election years bring about massive shifts in both the political and marketing landscapes. The 2024 Presidential Election is no exception. As our future leaders captivate the country’s attention, it’s important to make sure your brand is seen. Building a marketing strategy during a presidential election is not just about…
Read MoreHow to Run a Successful Used Car Dealership
Due to a wide range of factors, more and more motorists are entering the used car market, as opposed to buying new. This is fantastic news for used car dealers, but how can you stand out from the crowd in such a competitive marketplace? Running a successful used car dealership is no easy feat, but…
Read More5 Crucial Things To Know About Paid Advertising
As a small business looking for ways to boost publicity and marketing activities, paid advertising may seem appealing. Indeed, it has been beneficial for many companies who used it as part of their marketing campaign. However, knowing what your business stands to risk when you rely solely on paid advertising is recommended. For example, 62%…
Read MoreAdvertise Your Freelance Business With These 6 Tips
It’s the freelancer’s conundrum. You’ve got enough on your plate just keeping up with work for current clients. You probably don’t have a lot of time – or money – to devote to hunting down new prospects. Yet if you want your business to grow, you can’t ignore the need to market your services –…
Read More6 Important Tips for Creating a Great Native Video Ad
Using native video ads is one of the most effective ways to promote your brand, product, or service on social media platforms. But the question is: how do you create a native video ad that works? To help with that, here are some useful tips that’ll help you create a great native video ad: 1.…
Read More6 Inexpensive Marketing Tools for New Businesses
Starting a new business is always nerve-wracking as you put your heart and soul into your idea and hope others are as excited about what you have to offer as you are. Reaching new customers is one of the trickiest issues for start-up companies. The future of advertising is online, so you should start there.…
Read MoreHave You Heard? Eyeballs Aren’t Everything.
Remember when…? Back when we were all trying to figure out the real value of traffic on the web, investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. Since in most cases, there was no revenue in many of these companies, all trying to gain market share…
Read More15 Persuasive Copywriting Techniques That’ll Boost Conversions
Have you ever seen an object glow in the dark? If you have, you’ll notice that even amongst darkness, that glowing object still captures your focus with its beauty. Similarly, in a world where everyone is clamoring for your prospects’ attention, you need your content to stand out. According to HubSpot, 49% of marketers report that increasing customer acquisition…
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