What Entrepreneurs Should Avoid Sharing on Their Company Blog

 

 

When an established business takes the first steps to partner alongside your start-up, it’s easy to get excited about the big news and feel inclined to jump the gun on how you’ll be working with xyz major brand. But that’s the thing about the first steps – they’re the earliest possible stages in working together. Until you sign on the dotted line, everything is subject to change and the partner can still bow out. Wait until you have all agreements between both parties signed before making your big announcement, and have a plan of action as to how, exactly, you want to announce the partnership as the other brand may have a strategy of their own they’d like to implement. Never put the cart before the horse in this area, unless you want egg on your face when a friend asks whatever happened with the big partner you prematurely blogged about having.

 

 

“How much money is your start-up really making?” Maybe you’ll receive this question in the form of an anonymous comment on your blog or maybe it will come from a person with an identity that they make public. Or maybe you’ll feel like you’ve run out of things to blog about and the last ditch-effort to keep people around and interested is to tell them the nitty-gritty about your financial statements. Avoid spilling the beans about your finances and personal life if you don’t want them made public because once you blog and tweet about it, trust me – it’s out there. Your blog is what you make it to be and if there’s something you don’t feel comfortable sharing, don’t.

 

 

Keep your WIWT and GPOY selfies limited to your personal blog – the company blog is not your diary and you shouldn’t be its sole focus. If you are, for a short time being, the main attraction of your blog, find a way to make the content speak to the audience and relate back to them. A post on mistakes you made and learned from is a lot more effective than recapping just how brilliant you are at every turn.

 

 

A magician never reveals his secrets and neither should your business. We may live in an age where information is readily accessible at every turn, but don’t tell all about your success. A little intrigue goes a long way in maintaining and sustaining the magic behind your brand!