• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • Submissions
  • About Us
  • Contact Us
  • Jan 19, 2021
  • Startup
    • Creating a Plan
    • Funding a Startup
    • Franchise Center
    • Getting Your Office Ready
    • Making Your Business Official
    • Marketing Your New Business
    • Personal Readiness
  • Run & Grow
    • Customer Service
    • Human Resources
    • Innovation
    • Legal
    • Operations
    • Risk Management
  • Leadership
    • Best Practices
    • Communication
    • Green Initiatives
    • Open Culture
    • Strategic Planning
    • People Skills
  • Sales & Marketing
    • Advertising and Lead Generation
    • Marketing Innovations
    • Marketing Plans
    • Online Marketing
    • Relationships
    • Sales Activities
  • Finance
    • Budgeting and Personal Finance
    • Payments and Collections
    • Tax and Accounting
    • Pricing Strategy
    • Working with Investors
    • Working with Lenders
  • Tech
    • eCommerce
    • Hardware
    • Software
    • Security
    • Tech Reviews
    • Telecom
  • Shop

SmallBizClub

Helping You Succeed

efile4biz banner
Home / Sales and Marketing / Online Marketing / Improving Your Website One Piece at a Time
Improving Your Website One Piece at a Time

Improving Your Website One Piece at a Time

1864 Views

Dec 19, 2012 By Ed Fox

For small businesses today, a presence on the web is growing ever more important. One particularly effective outlet is Google Places, now named Google+ Local, but that’s not the only thing you should pay attention to. In fact, even your Google Places listing can be improved if you take steps to improve your web site.

But dealing with the business’s web site can be a very daunting task, especially when you already have so much else to do just running the business! When you approach the task, you can break it down into manageable tasks that are easily accomplished, giving you some forward momentum to improving your site.

Lisa Barone of Outspoken Media describes “5 Ways to Improve Your Web Site This Week,” giving you some realistic goals for just that purpose. We think they are worth sharing, and hope they help you this week:

1. Focus on Site Navigation: “Your nav is what a customer will use to get around and find the information on your site. To aid them in this journey, you want to make your navigation as intuitive and easy to use as you can.”
2. Create a Better “About” Page: “It’s easy to look at your About page as a chore or something that makes you uncomfortable. Instead, think of it as your formal introduction to your audience. What do you want them to know or feel about your brand?”
3. Update Your Blog: “Updating your blog not only gives your audience something to find and engage with, it gives the search engines something to find, as well.”
4. Make Your “Contact” Form User-Friendly: “Where contact forms go wrong is when they either try to get too much information in one sitting or they intimidate your visitor – either due to length, scope or language.”
5. Show Off Your Social Media: “The more connected you look to your customers, the more they’re going to trust that you’re a reputable SMB that will be around in the morning should something go wrong.”

Filed Under: Online Marketing Tagged With: Customer Experience, ECommerce, Online Strategy, Planning, Social Media, Website

Ed Fox

Ed Fox

Ed Fox is the webmaster for Tarkenton Companies. To assure users of a rich online experience (whether they are customers, employees, partners, or suppliers for a business), Ed combines knowledge of coding language, development and design, content management, and other critical tools. He also focuses on creating an effective website through search engine optimization and a deep and thorough understanding of web analytics. Connect with him on Google + .

Related Posts

  • 5 things to do Now to Turn a Website Into a B2B Enterprise Sales Machine
  • Impact of Visually Appealing Websites on Branding
  • How Much Does a Website Cost: 2021 Price Estimates

Primary Sidebar

Random

7 Ways to Create a Successful Family Succession Plan

Jan 19, 2021 By Lending Tree

Learning Methods for Onboarding New Employees

Jan 19, 2021 By Matthew Davies

Understanding Industry 4.0

Jan 19, 2021 By Brian Wallace

10 Tips To Keep Cybercriminals Away

Jan 18, 2021 By Mark London

5 Tech Solutions To Boost Small Business Success

Jan 18, 2021 By Devin Caldwell

Footer

About Us

Small Biz Club is the premier destination for small business owners and entrepreneurs. To succeed in business, you have to constantly learn about new things, evaluate what you’re doing, and look for ways to improve—that’s what we’re here to help you do.

  • Facebook
  • LinkedIn
  • RSS
  • Twitter

Copyright © 2021 by Tarkenton Institute, Inc. All Rights Reserved | Terms | Privacy