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How to Target Millennials with Digital Marketing

Millennials (Generation Y), or the generation of people now 18 to 34 years old, represent the consumer market of the future. U.S. Millennials already account for an estimated $1.3 trillion in direct annual spending.

Infographics source: CMS Wire

Millennials engage with brands far more personally, thoroughly, and emotionally – and in very different ways – than have other generations.

How to talk to Millennials:

Offer chat for customer services and sales to millennials.
Be present on social media, networking sites, especially Facebook and Twitter.
Incorporate video into your social media channels and website/blog.

How do you target the Generation Y?

This article was originally published by The Mail

Published: April 3, 2014
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Murray Newlands

Murray founded The Mail in 2013, an angel-funded start up publication covering performance marketing and mobile marketing. Murray is also editor of www.moneymakerdiscussion.com and is best known for his video reporting. Murray is an advisor to a number of Bay Area startups. In 2011 Wiley published his book Online Marketing: A User's Manual. Born in England, Murray moved to the USA in 2011, being recognized by the US government as an alien of extraordinary ability.