Developing a strong keyword strategy for search engine optimization is vital to giving your website an edge over the competition. In today’s industries, how you go about setting up your breadcrumbs online is going to be what determines how much organic traffic you’ll be able to produce via search engines such as Google.
There are many different types of strategies that you can enlist to help you on your path to keyword success, but today I am going to lay out the basics of how to develop a campaign in the first place. This campaign, if developed right, will increase the amount of traffic you receive to your website significantly and it will remain consistent.
Define Your Target Audience
The first step is to understand who your demographic, or target audience, is. If your website is based around your massage company in Toronto for instance, you need to know what massage services to promote. Are you going to focus your services on deep tissue massages or instead keep to aromatherapy? Do you want college students or working adults as customers? This is important because you can’t cast a wide net with marketing and pray that everyone who comes will love your site.
Research The Keywords You Will Be Using
Once your target audience is defined, you can begin digging into the terms that they search when they are trying to find a website that caters to their needs. Thankfully, there are a number of websites such as Google Analytics that keeps track of keywords and how much they are used. Create a list of keywords that you want to publish on your website so that when someone in your demographic searches them, your site pops up close to the top.
Gear Your Website & Blog To Those Keywords
If you only have a website, then build the keywords into the copy on your website and in its interior frame via WordPress. It’s highly recommended that you create a blog if you do not have one because the more your keywords are listed, the higher search engine profile your website will be able to achieve. Every blog post should include items from your list of keywords as well as internal links to other posts on your site. This will help search engine “crawlers” index your site.
Develop A Strategy For Backlinks
It’s also important to get links out on other websites with your keywords attached. You can do this a few different ways. A popular method is by guest posting on other blogs. Plus, this has the added benefit of also helping you build relationships with other bloggers in your demographic. Some quick and actionable methods of developing backlinks is via social media. Work on creating a month-long backlink strategy and test it out to see if it increases your traffic.
Track Analytics
The final step is to track everything. Marketing is trial and error. By tracking your analytics you’ll be able to determine what strategies are working well for you, what needs to be tweaked, and what needs to be canned. Keep track of your progress month-by-month and always look for new ways to produce backlinks that are attached to keywords.
Developing a strategy for search engine optimization is one of the most important things that you can do to bring traffic to your blog. It’s unlikely you’ll grow a massive following from simply sharing articles on social media and hoping that they spread. You need to take action and be outgoing in your efforts to attract the demographic you’re aiming for.
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