5 Major Changes Coming to Facebook and What They Mean for Your Business

Facebook recently announced that they would be launching a couple of awesome new features for business people.

1. Video

For starters, Facebook will be more engaged with video. This means that you can use the new platform to create awesome, instant visual content for your business accounts. Of course, you will need to learn how to get and keep an audience engaged to ensure that your Facebook videos are effective.

2. Messenger

Facebook Messenger will be the future of social communications as we know it. Using this new update from Facebook, you should be able to network with others in the same industry, as well as work on growing your audience.

Publishers will be able to deliver content directly to users with the platform.  Although it is not clear what this will look like, the improved app will be able to open new distribution platforms that brands will be able to use as a means for building their reputations.

This has enormous potential for content distribution, considering that millions of people use Facebook Messenger every month.

3. Algorithmic Timeline

Like the algorithmic timeline used by Instagram, Facebook will be looking to capitalize on this new feature. Even as we write this, Facebook has already started rocking the social media world with their new timelines, which will be fully algorithmic-based.

This new change is likely to be a focal point for businesses. Therefore, it is not surprising that companies around the globe have already started strategizing on how they will take advantage of the new timeline to improve their business operations and returns on investment.

4. Instant Articles

Facebook is planning to start rolling out Instant Articles for publishers. These articles will place a great emphasis on user satisfaction and experience. Publishers will also be able to natively display their content within Facebook, which will lead to greater returns for those that take advantage of the technology available within this new update.

Is Facebook targeting itself to be one of the new definitions of a blog? Time will tell, but whatever the case, this update will be awesome.

5. Facebook Live

Recently, Facebook launched a hub that is dedicated to watching recorded and live videos on its mobile site. It seems, to this end, that Facebook is heavily invested and interested in the delivery of real time personalized videos to their users through Facebook Live.

The Live feature will be like watching TV cameras right from your pocket. As a direct result, anyone with a phone will now be able to broadcast to just about anyone in the world.

To capitalize on Facebook Live, it will be necessary for businesses to learn how to use and optimize Live. By so doing, their followers will be informed immediately when a Live video goes up. This will provide a grand platform to showcase authority, authentic content, and impactful messaging that will help companies improve their bottom lines.

However, for maximum effect, businesses will need to learn about the more advanced features that Facebook is looking to bring to light. These will include highly polished production values in TV style, graphics, and multiple camera angles.

The above changes coming to Facebook will have an impact—whether direct or indirect—on your business. Learning how each of the changes works and in what ways it is going to affect your business will prove useful to the way you use this social media platform to market your brand, company, products, and services. Check online for more announcements, features, changes, and products that are likely to enhance your work processes, as well as your social media marketing efforts and strategies.

Author: Claire Stevenson has launched countless niche blogs and learned some important lessons along the way. She likes to help others avoid mistakes and maximize their success as online entrepreneurs.