Picking up where we left off last week, we’re going to examine some more amazing ways to boost your social following and engagement. These tactics are not only tried and true, but simple to execute and deliver powerful results!
Without further ado, let’s get to it.
6. Remarketing
This one is pretty easy to follow (especially if you take the time to make a flowchart) and can deliver huge results.
You know how when you look at a pair of shoes on amazon, you’ll go to Facebook and see an ad for that SAME pair of shoes? That’s remarketing.
Related Article: 15 Powerful Ways to Growth-Hack Your Social Media: Part 1
They know you were interested, now they just want to remind you. “Hey… these shoes… they’re still here… free 2-day shipping… could be on your doorstep by Wednesday… think about it ok?”
How many times has this worked on you? Here’s your chance to be on the other end of this highly effective technique.
Remarketing is a great use of your time as it generally provides a strong ROI. That’s due to a little something called cognitive biases. A fascinating topic for another article, but its application in this circumstance can be summarized as such:
- You’ve been targeted for remarketing
- You begin to see the ad everywhere
- You begin to believe the brand is prolific
- You believe prolific brands are great brands
- You’re more likely to buy from great brands
7. Paid Advertising and Post/Page Promotion
This is so basic. So simple. But I bet you’d be surprised by how many businesses still forget to do it. Are you among their ranks?
Well, don’t be ashamed if you are. Everyone starts somewhere.
Let me explain why you need to run paid advertisements on your social media platforms of choice.
Facebook and Twitter both offer such incredibly robust targeting that you can run an effective advertising campaign, directly to your potential customers, for literally a few dollars a day.
It just doesn’t get any better than this, so what are you waiting for? This never would have been possible 20 years ago. Take full advantage of the proprietary tools that social platforms offer, they are well worth your time and often prove to deliver better results than any other tactic.
With a small up-front investment, you can also get your content promoted to potentially interested parties on social media. And so begins the snowball effect. This can turn into a gift that keeps on giving. This exponential growth is the secret sauce that will allow you to truly growth hack social media.
If you get just one share, that content is then promoted to all of that person’s followers at no additional cost. It’s almost too good to be true. It’s for this reason that #8 is a total no-brainer and requires very little work or in-depth understanding on your end.
All you have to do is create highly shareable content! Then spend a little and see where the roller-coaster takes you!
8. Run a Giveaway
Running a contest or giveaway can help you make a ton of headway with both your business objectives and your social media growth.
Skeptical? Just listen to this testimonial from one Rafflecopter client…
“…helped fuel engagement and acquire 40,000 new Facebook fans and Twitter followers. Additionally, OnePlus saw a 20% growth in their already substantial mailing list…” – Josh Couper
There are a number of services that run and promote giveaways, ranging from the inexpensive to almost $300 per month. I’d recommend checking out this guide which contains a chart of the various features offered by each service.
The glory of a giveaway is in its simplicity. Nowadays, these things are incredibly easy to set up (it can literally be done in under 5 minutes).
Considering the viral feedback loop giveaways generate, you’d be hard-pressed to find alternative means of promotion with such little energy and/or money required.
9. Learn to Read and Use Data
There’s an old business adage that you’re probably familiar with. “You can’t improve what you can’t measure.” While I think a lot of us have deciphered that the truth is more complicated than that particular declaration allows, there’s still some wisdom to be garnered from it.
When it comes to social marketing (and marketing in general), data collection and interpretation is crucial. And trust me, it’s not going anywhere. The only way for us to know if our marketing is working is to keep track of the results and iterate upon our successes.
At first glance, big data looks pretty intimidating.
Luckily, you don’t have to do all of the grunt work yourself.
There are a bunch of great social metric monitoring services out there. I won’t tell you which one to use, but take a look at Simply Measured, Sprout Social, and Followerwonk.
They’re aren’t cheap, but if social media management is going to be important to your bottom line, subscribing to one should pay for itself in short order.
10. Put Real Time and Effort into Your Cover Photo
First impressions matter. You’ve surely heard people advise you to never judge a book by it’s cover enough times to be all set for a few lifetimes. The reason people constantly reiterate this is because so many of us continue to do it despite all the well-intentioned warnings!
I’d be willing to bet you do it as well.
You need to wow potential customers with your first impression. What they see when they open your twitter page, is largely going to determine whether or not they stick around to follow you or not. We published an article showing exactly how to do this a few weeks ago, check it out here.
Great example above. Simple branding, and the image draws your attention to a right-aligned message about what this company is all about. Well-done!
Keep it simple, and be consistent with your overall branding. Use the same color palette as your logo and stick to your most successful messaging, you know the drill!
Coming Up
Next week, we’ll wrap up this trilogy and cover the final 5 most effective ways to growth hack your social media marketing. Remember, the key is to remain consistent and to stay on your toes. It’s a fast-paced world out there and these strategies are just the tip of the iceberg!
This article was originally published at RankPay.
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