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10 Things to Consider Before Shipping to International Customers

By: Paul Medea


airliner with a globe and autoloader with boxes

Expanding your business to serve international customers can be a rewarding endeavor that opens up new markets and opportunities for growth. However, shipping to international customers comes with its own set of considerations and challenges. To ensure a smooth and successful shipping process, it’s essential to carefully evaluate and address certain factors before reaching out to customers worldwide. In this blog post, we will explore key considerations to keep in mind when shipping internationally, helping you navigate the complexities and maximize customer satisfaction.

Customs Regulations and Documentation

Each country has its own set of customs regulations and documentation requirements that govern the import and export of goods. It is crucial to research and understand these regulations before shipping to international customers. Familiarize yourself with customs forms, duties, taxes, and any specific documentation needed for smooth customs clearance. Consider working with shipping solution agencies or customs brokers who can provide guidance and assistance in navigating these regulations. By ensuring compliance with customs requirements, you can prevent delays and avoid unexpected fees or penalties.

Shipping Costs and Delivery Time

International shipping costs and delivery times can vary significantly depending on the destination country, package weight, dimensions, and chosen shipping method. Before shipping to international customers, evaluate different shipping options and carriers to find the most cost-effective and efficient solution. Consider factors such as delivery speed, tracking capabilities, and insurance coverage. Communicate estimated delivery times to customers, managing their expectations and providing transparency. Balancing cost and delivery time is crucial to meet customer demands while maintaining a competitive edge.

Packaging and Labeling

Proper packaging is crucial to protect your products during international shipping. Consider the fragility and nature of the items you are shipping and select appropriate packaging materials. Ensure that packages are securely sealed and labeled correctly with the recipient’s address, return address, and any necessary customs labels or forms. International shipping often involves multiple handling points, so it’s important to package items securely to withstand the journey. Adequate packaging and labeling prevent damage and reduce the likelihood of packages being held at customs due to incomplete or incorrect information.

Restricted and Prohibited Items

Different countries have varying restrictions and prohibitions on the import of certain items. It is essential to research and understand these restrictions to ensure compliance. Identify any items that are prohibited or have specific limitations in the destination country. These may include products such as firearms, certain types of food, or controlled substances. Ensure that your product offerings align with the regulations of the target market to prevent issues with customs and potential legal consequences.

Language and Cultural Considerations

When shipping internationally, it’s crucial to consider language and cultural differences. Ensure that product descriptions, invoices, and other shipping documentation are accurately translated into the language of the destination country. Consider cultural sensitivities and customs when preparing packages or marketing materials. Providing a localized experience to international customers helps build trust and enhances the overall customer experience.

Tracking and Customer Communication

International customers value transparency and visibility throughout the shipping process. Offer tracking capabilities and provide customers with tracking numbers, allowing them to monitor the progress of their shipments. Communicate estimated delivery times and any potential delays, managing expectations and keeping customers informed. Consider multilingual customer support to address inquiries or concerns from international customers effectively.

Returns and Customer Service

Before shipping internationally, establish a clear returns policy that applies to international customers. Communicate this policy on your website to manage customer expectations. Evaluate the costs and logistics associated with international returns, considering factors such as return shipping costs and customs regulations. Provide clear instructions and guidelines for customers who need to initiate returns, ensuring a smooth and efficient process. Responsive customer service is crucial in addressing international customers’ concerns and resolving issues promptly.

International Payment Methods

When shipping to international customers, it’s essential to consider the payment methods available in the destination countries. Different regions may have preferred payment methods that are widely used by customers. Research and understand the payment preferences in your target markets, and ensure that your e-commerce platform or payment gateway supports those methods. Offering familiar and convenient payment options enhances the buying experience for international customers, leading to higher conversion rates and customer satisfaction.

Import Duties and Taxes

Import duties and taxes are additional costs that customers may have to bear when receiving shipments from abroad. It’s important to communicate clearly to customers that they are responsible for any applicable duties or taxes. Consider providing resources or tools to help customers estimate these additional costs, such as duty calculators or links to customs authorities. Transparently addressing import duties and taxes can prevent surprises and potential customer dissatisfaction.

Customs Clearance and Brokerage Services

Navigating customs clearance processes in different countries can be complex and time-consuming. Consider partnering with customs brokerage services to assist with smooth customs clearance. These services have expertise in handling customs documentation, ensuring compliance, and expediting the clearance process. Utilizing brokerage services can help streamline your shipping operations and minimize potential delays at customs checkpoints.


Shipping to international customers offers exciting growth opportunities for businesses. It also requires careful consideration of various factors to ensure a successful shipping process. First Mile and similar companies address the following factors businesses can navigate the complexities of international shipping effectively:

  • customs regulations and documentation,
  • shipping costs and delivery time,
  • packaging and labeling,
  • restricted items,
  • language and cultural considerations,
  • tracking and customer communication,
  • returns and customer service,
  • international payment methods,
  • import duties and taxes,
  • customs clearance and brokerage services

Remember to research each target market, understand their specific requirements, and tailor your shipping processes accordingly. By providing a seamless and reliable shipping experience, you can attract and retain international customers, expand your global reach, and drive business growth in the international marketplace.

Published: July 24, 2023

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