Storytelling Through Packaging: How to Tell Your Brand Story
What’s more important; the product or the packaging? Tell your brand story in a totally unique way. When you envisage storytelling, you’ll think of words on a screen or pictures on a page. It may be fictional or anecdotal, but either way, it’s a process. It’s a way of expressing how different events unfold and…
Read More6 Relationship Strategies That Propel Your Business
Unfortunately, people who are great at inventing things, and have high creativity, often don’t have strong interpersonal skills or interests. As a mentor to aspiring entrepreneurs, I see a high level of frustration from people in this category who have personally developed great solutions, but can’t make them into a business. They don’t realize that…
Read MoreWhat Businesses Need to Know About the Tax Treatment of Bitcoin and Other Virtual Currencies
Over the last several years, virtual currency has become increasingly popular. Bitcoin is the most widely recognized form of virtual currency, also commonly referred to as digital, electronic or crypto currency. While most smaller businesses aren’t yet accepting bitcoin or other virtual currency payments from their customers, more and more larger businesses are. And the…
Read MoreDo You Have the Right Sales Business Model?
No sales business model is “forever.” As our markets change, as our customers change, as our own business strategies change, there is a necessity to reassess our sales business models and go to market strategies. Unfortunately, too many companies ignore these transitions. They stay stuck with one model, working harder and harder, failing to produce…
Read More5 Signs It’s Time for Your Business to Make the Switch to Managed IT Support
It’s not unusual for small to medium businesses to hire an IT employee for their company. However, you may feel as though your in-house IT department hasn’t been meeting your needs lately. While an in-house IT department has its advantages for certain businesses, many are choosing to utilize managed IT support services instead. If you’re…
Read More4 Effective Ways Translation Services Can Help Your Marketing Agency Grow
Using translation services can be a big step for your business. What’s holding you back? There are many benefits of working with a global translation company. For a forward-thinking, ROI-focused marketing agency, expanding your business to reach a global audience will give you a competitive edge. The quickest way to increase revenue and bring in…
Read MoreFacebook’s Custom Audiences: Oh the People You’ll Reach!
Are you thinking about advertising on Facebook but hesitate because of all the recent targeting updates? Not to mention the prospecting capabilities that have been removed (i.e. job titles, companies & all third party data). Do you need a granular list guaranteed to contain highly-engaged users who are the most likely to convert? Then Facebook Custom…
Read MoreHow AI is Helping to Reduce Waste in Digital Advertising
According to Chartbeat analytics, two out of three clicks on native advertising bounces in 15 seconds or less. From Facebook to Outbrain, it costs three times the cost of a click for a content marketer to get any meaningful engagement with their work. According to that same study, users who spend 15 seconds or more on…
Read More7 Ways Small Businesses Can Compete with Big Brands
In a world saturated by big brands, do not underestimate the potential success of your small business. Smaller companies are often able to tick many boxes prescribed by customers with an opportunity to promote a more personal, assured and characterful service. Do not be afraid to compete! Today, we have teamed up with the London…
Read MoreSEO for Ecommerce: 5 Steps to Selling More Online!
Building a professional business website, figuring out what to sell online, and generating converting traffic is easier said than done. Even after getting all the above nailed on, it can take years before you actually start bringing in a steady stream of sales. For a startup business looking to compete with industry giants, there is…
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