Startup

Your Focus

The difference between people who make good choices and people who make wrong choices is their focus. We all face obstacles in what we do, but people who keep their purpose in mind and know where they are going will make easier, better choices.

Worry

Personal Readiness | Nick Serba

A lot of people go through life worrying about where they’ve been, where they are, and where they’re going. But worrying doesn’t accomplish anything. If you are worrying about something, first consider whether you can do anything about it.

What Do I Want

Personal Readiness | Nick Serba

To get anywhere, you have to know where you are going. You have to begin with a destination in mind. In business, you have to know what it is that you want—where do you want your business to be in a week, a month, or a year?

Unforeseen Circumstances

Personal Readiness | Nick Serba

How you handle changes and unforeseen circumstances is a critical factor in the success of your business. When you set out to tackle a project, do you put conditions on your efforts, or do you decide to do whatever it takes, for as long as it takes?

Eliminate Non-Productive Efforts

Personal Readiness | Nick Serba

Not all the things you do are created equal. Choosing to do the right things is important, but equally important is choosing what things not to do. A few of your activities are likely driving the majority of your results, leaving a lot of non-productive activities filling your day.

Physical Location and Furnishings

Getting Your Office Ready | Chris Barnes

Your small business might operate in an office in your home, or it might be a manufacturing plant. No matter where you fall on the spectrum, setting up and financing your business’s physical location requires planning and time.

Find the Right Accountant for Your Business

Getting Your Office Ready | Rick Gossett

Every business has accounting needs. But how do you find the right accountant for your specific needs? Not all accountants or accounting firms are the same, and understanding the differences will help you build the right relationships for your business.

Online Strategy Basics

Marketing Your New Business | Ed Fox

It’s not enough just to have a website. Your website needs to generate leads and sales for your business. Doing that requires a strategic approach to the web, and there are some basic principles and guidelines you can follow to a successful online strategy.

Marketing Basics

Marketing Your New Business | Will Adams

Marketing people love to say that products don’t sell themselves. But priority number one should be on making a great product—and then using marketing to bring people to a product that is already great. If you do things in the right order, you’ll maximize your returns.

Make Time for Strategic Planning

Marketing Your New Business | Rick Gossett

Small business entrepreneurs must have a plan. Too many small business people, however, don’t make enough time for strategic thinking and planning. Here are 5 simple tips to make sure you’re making the plans you need for your business’s future.