Startup
Cheap Market Research Methods for Startups
In the startup world there exists the myth of the “perfect idea.” Many entrepreneurs become so caught up in pursuit of this mythical event that they never take any action on the seemingly mundane or unoriginal ideas that they do have.
Choosing a Franchise: Executive or Technician?
The American Dream—owning your own business—is the source of plenty of great stories. One is the story of the technician: the lady who makes such great cupcakes that all her friends encourage her to open a bakery. The alternative is the executive style franchise.
3 Simple Steps to Getting More Customers Than the Competition
If you are like most small businesses, your website was probably designed by a local web designer in HTML, without any search engine optimization (SEO). By now you have realized that the web is more important than the yellow pages and potential customers probably not finding you.
Why You Should Borrow Equipment for Your Small Business
Contrary to what many entrepreneurs might think, it actually is not always the best idea to use your own money to buy pricey equipment for your company. But when your small business needs equipment—and does not have the funds available to buy it—what can you do?
All In: When is the Right Time for Entrepreneurs to Take the Jump?
When you’re looking to transition your company from being a garage-based weekend project to a full-time venture, it can be difficult to know what transition points to look for.
5 Biggest Mistakes to Avoid When Finding a Business to Own
Franchise Solutions offers some mistakes you’ll want to avoid when finding a business.
Why You Need to Dive Deep into Duende
I just spent three days in a hotel on a lake in Georgia, in a room filled with creative people, art, inspiration and poetry. I was at Patti Digh’s first annual Design Your Life Camp.
Boots to Business: New SBA Entrepreneur Program for Vets
Last year the Department of Defense launched a revamped transition assistance program for Veterans. “Transition Goals Plans Success,” known simply as Transition GPS, replaces the 20-year-old Transition Assistance Program, or TAP.
Value Proposition: Differentiate Your Product
Before you can begin writing a value proposition, you must determine what exactly sets you apart from your competition. This is important, as many of your competitors will have the same or a similar customer base, and offer very similar products.