Startup
From Cyclist to Technology Investor: 4 Lessons from the Frontlines
Long before I was an investor in tech startups, I was a pro cyclist. While these pursuits may seem unrelated, success in both professions depends on strategy, patience, preparation, and the instinct to seize opportunities.
7 Keys to Building a Successful Brand
A brand’s visual elements are only half of the story. Less tangible assets such as corporate culture, how the executive team and even how employees conduct themselves are all part of a brand’s DNA.
How to Be a Successful Serial Entrepreneur
Running multiple businesses is not for the faint of heart—doing so requires a lot of work and dedication. But if you’re driven, motivated, and passionate about what you do and who you do it for, serial entrepreneurship might just be the next step to take your business in.
5 Tips and 2 Warnings for Choosing Your Small Business Name
Shakespeare said that a rose by any other name would smell as sweet. However, some business names can be real stinkers. Therefore, if I may invoke a line from another famous production—Indiana Jones and the Last Crusade—choose wisely!
A Founder’s First Key Decision is the Business Name
First things first – your startup needs a name! This may seem a silly and frivolous task, but it may be the most important decision you make. The name of your business has a tremendous impact on how customers and investors view you, and in today’s small world, it’s a world-wide decision.
Starting Up on a Shoestring Budget? The Key is Niche Marketing.
In combining two concepts close to her heart—dressing women well for little money and collaborative consumption—Tracy DiNunzio has built a successful, sustainable and innovative business.
Can You Rent a Separate Apartment as a Business Space?
So you go out to find some place to work out of. Then it hits you, why not rent an apartment and work out of there? It may work, but there are some things you need to keep in mind.
How Much Should You Invest in Marketing?
If you’re wondering what your marketing budget should be, you’re not alone. This is the million-dollar question: How can you be sure you’re spending the right amount of money on the right types of marketing?
Online Marketing for Franchise Businesses
Franchisors approach online marketing in many different ways. How can a franchisee get the most from online marketing? Make sure, when you choose your franchise business opportunity, that you have a plan for online marketing—and that the franchise you choose works with that plan.
Were You Born to Be an Entrepreneur?
Sailing was not right for my uncle. Is sailing into the world of entrepreneurship right for you? How you respond to these three points can go a long way toward answering that question.
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