Startup
Patience to Persistence: Make the Switch
Successful entrepreneurs and business owners have certain key qualities that give them the edge over others. Can you define it? Could it be perseverance, problem solving, motivation, or creativity? While these all play an important…
The Guide to Crafting the Perfect Subject Line
You can have the best offer of the year on your product email, but your customers will never know if they don’t open the email. When you knock on a prospect’s proverbial door, a good…
4 Breakroom Perks Your Employees Will Truly Appreciate
When most people think of a breakroom, they think of a dingy place with fluorescent lighting and perhaps a communal table and refrigerator. It is not normally a place that leaves employees feeling recharged for…
5 Ways Alternative Finance Can Help Your Online Business
Running an online business without a physical shop can be challenging. Whether it’s keeping up to date with changing terms and conditions or dealing with that difficult customer, there’s always something to keep you occupied….
3 Tips for Creating Content That Speaks to the Reader
When it comes to content marketing, it’s important to get out of the sales mindset in order to reach a wide audience and create a genuine interest in the niche that you are promoting. Of…
Choose the Right Franchise Relationship for You
Franchises are growing so much that you can probably find a franchise option for almost any kind of business you’re interested in these days. In fact, you can probably find multiple options. If you’ve made…
Is Pain Your Path to Success?
As a child I struggled to breathe. For days I would lie in bed and fight for every inch of breath. I almost thought of it as normal. Waking up and trying to drag air…
Market Research in a Digital Age
Market research is as old as marketing itself, but conducting market research in the digital age presents unique challenges. As the experts in this graphic outline, it is vital for small business owners to do…
3 Buyer Questions Your Testimonial Video Should Answer
There is no denying that video is one of the absolute best ways to convey a marketing message. The combination of image and audio stirs the senses and encourages message absorption. Many companies are beginning to…
Why Start a Business When You Can Buy One?
Many of us dream of starting a business and becoming masters of our own destinies. However, with the endless negative statistics on start-up failure rates, it’s little wonder that we put those dreams aside and…
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