Startup
B2B Branding Beyond Your Name or Logo
There is often a misconception that a “brand” is simply the logo, the color scheme, name, or font a business utilizes. Although branding got its humble origins from burned insignias on products back in the…
I Bought a New Franchise, Now How Do I Market It?
When it comes to marketing a new franchise, one thing you will have is an advantage over those that buy a new business. Why is this? The reason is you will have name recognition and…
How to Buy a Low Cost Franchise
Buying a low cost franchise is a great option for those who may have big dreams of business ownership but smaller pockets. Generally, low cost opportunities are those whose cash requirements range from less than…
How Startup Accelerator DesignX Turns Architecture Students into Entrepreneurs
Outdated teaching practices at architecture schools are finally giving way to a modern, tech-savvy approach to architectural education. MIT’s new DesignX accelerator helps architecture students become archipreneurs while still at school by providing a platform for developing…
Who Should You Target: Specific or General Audiences?
When plotting a course for business development, small businesses have one of two main options. They can either be generalists, appealing to a wide audience with an equally wide range of products and services, or…
How Do I Patent My Mobile App Idea?
So, you have come up with a great mobile app idea and you want to protect your idea with a patent. What do you need to know? First, you need to know that applying for…
What I Learned from Reading These 5 Books (1 May Shock You!)
So you pick up a book. Start reading. Creating pictures in your mind. Imagining. The wooden cabin nestles in the shadow of a snow covered mountain. The day has darkened and the twilight is fading as the…
How to Assess a Franchise Marketing Strategy
When it comes to owning a franchise, having a strong marketing message is crucial. It is important to find out how much your franchisor will be helping you both directly and indirectly in the sales…
The 5 European Cities Where You Can Build Your Startup
When we think of top European cities for start-ups. London and Berlin often spring to mind, yet, the tech start-up culture is spreading throughout Central and Eastern Europe. The cities on our list have growth…
Where is the Best Source of Early Stage Investment?
If you have been following our recent insights, you’ll be up to speed knowing that professional investors negotiate tough terms, from provisions of control over asset acquisition, eventual sale of the company, future investments, forced…
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