Marketing Your New Business
Investing in Your Community is a Big Investment in Your Business
As a small business owner, networking is a highly valuable tool for growing your business. This fact seems to be widely accepted. Yet many small business owners are unsure of how to successfully network within…
How to Build Your Small Business’s Reputation from Day One: Part 2
Last time I wrote about the first two tips for building your small business’s reputation from day one. Here are the next three tips! Deliver Anyone can try to attract new customers by saying their…
How to Build Your Small Business’s Reputation from Day One: Part 1
You can say anything you want about Warren Buffett, but one thing is for sure—the man knows how to make money and that is why it is a good idea to listen to what the…
Every New Business Needs a Unique Selling Proposition
Every startup and every new business needs a unique selling proposition (USP) to get people’s attention these days, and make it stand out in the information overload we all see. Your concept has to be…
5 Fundamental Steps to Ensure Brand Consistency
When Kraft bought Cadbury for $19.5 billion, the value was not in the equipment, the recipes, or the chocolate. The value was in the brand. Intangible assets account for approximately 75% of the value of…
3 Super-Smart Marketing Tips for Small Business
Small businesses are always in the process of building a loyal customer base, developing unique brand identity and gaining customer recognition. During the nascent stage, most small businesses find it difficult to commit funds towards…
How Good Branding Runs Deeper Than Graphics and Typography
Have you seen what Amazon is doing for Goodwill? You take an old Amazon box, fill it with items you want to donate to Goodwill, print out a label via the Amazon website, slap it…
How to Establish an Effective Brand Voice
Despite being as integral to brand identity as a logo or company name, it’s easy for small businesses to neglect their brand voice. It may take some time and thought, but the rewards make any…
Create a Small Business Focus Group for Insights, Loyalty, and Profits
Would you take our online survey? How many times have you seen that question lately? It seems to pop up for me a few times a day and I virtually always click “NO” or simply…
5 Things We Can Learn from T-Mobile’s Customer-Centric Branding Strategy
Until recently, typical industry leaders were distant and indifferent towards the frustrations of their customers. Things are no longer the same. The more time people spend on the internet, the more they realize that their…
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