Marketing Your New Business
Why Small Businesses Should Absolutely Do Their Own PR
PR isn’t usually something many small businesses focus on nowadays. It may be because it’s often thought of as something handled by an external agency, a professional PR firm filled with people who have the…
The Secret to Writing Killer Small Business Taglines
We devote a lot of space here presenting a wide range of marketing plans and sometimes they can be very involved and demand a lot of planning, careful execution, and even financial investment. However, when…
What is an Authentic Brand and Why Should You Care?
Authenticity is important to your brand, whether you represent a small-medium business, nonprofit organization, or yourself as an individual. It’s more than a buzzword says a new global study by Cohn & Wolfe, a global communications agency. Its 2016…
What Kind of Branding Sticks?
What kind of branding sticks? There have been some shifts in how brands are perceived as of late. The change has been triggered by the availability of so much data in the forms of ratings,…
Why Small Businesses Should Pre-Launch
I’ve operated a small women’s clothing boutique for a year-and-a-half and there is one thing I wish I knew before I went live with the website: Pre-launching. This doesn’t mean that I was just naïve…
5 Free and Easy Ways to Promote Your Small Business Today
Twenty minutes. That’s all you need. Ten minutes to read this blog. Ten minutes to carry out one of the five actions below. Time: twenty minutes. Cost: zero. Not too much to promote your business…
Branding Your Business? 6 Tips to Make an Impact
Your business brand is the message you send to potential customers. People form an impression based on aspects such as your social media posts, the graphics you use in promotions, the ways in which you…
7 Reasons for Startups to Maximize Early Visibility
It’s still popular these days for startup founders to operate in stealth mode, meaning no details about the idea or progress are shared with anyone until the big reveal and rollout. The common reason given…
6 Ways to Make Your Business Appear Bigger
Smaller corporations can have it pretty tough. Trying to compete with larger, more established businesses in the same field but usually lacking the funds, manpower, resources and time to really make an impact. So what’s…
6 Characteristics of a Successful Startup Content Plan
Content marketing isn’t as easy as it once was. Today, every company with an online presence has a company blog. We’re all battling over keywords and rankings, and we all use multiple social media channels…
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