Online Marketing

Customized Links: Which Ones Are Best for Your Business?

There are a few options out there for creating customized links, which are normally fantastic for sharing shorter URLs and directing people to where you want them to go as part of a campaign or…

5 Major Changes Coming to Facebook and What They Mean for Your Business

Facebook recently announced that they would be launching a couple of awesome new features for business people. 1. Video For starters, Facebook will be more engaged with video. This means that you can use the…

5 Reasons Why Social Media is Your Most Powerful Marketing Tool

The internet has completely changed the business world and social media has revolutionized the way companies market themselves. Have you moved with the times? Social networking sites like Facebook, Twitter and Instagram started out as…

Are You Wasting Your SEO Budget?

Search Engine Optimization is still the best way to drive potential customers to your website. Despite the mystique, it’s just another form of advertising. And as with other mediums, you’re making an investment of time,…

Grow Your Reach Using Twitter Chats

Twitter is a great way to connect with others and stay informed. With it, you can easily publish content that will reach hundreds—if not thousands—of people. Even better, you can repost original content to get…

Online Reviews Influence Buying Decisions

In a customer service study by Dimensional Research, survey participants were asked if they had seen online reviews of customer service. About two-thirds of participants reported that they did recall reading these online reviews. Review…

The Latest Local Search Ranking Factors Impacting Your SEO Strategy

Keeping your web presence up-to-date with the latest local search ranking factors can be exhausting effort. The algorithm behind Google local search is continuously changing, and the weight places on certain ranking factors can change…

25 Subject Lines to Cheer Up Inboxes This Holiday Season

With the holiday season almost upon us, it’s time for online marketers to get their email campaigns in order to take advantage of ready-to-buy shoppers. Last year, consumers spent $3.118 billion online on Cyber Monday…

21 Secrets Behind Viral Infographics

It’s no secret that infographic marketing works… 90% of information that’s transmitted to our brains is visual. So it’s not surprising that publishers who use infographics generate more traffic, shares and backlinks than those who…

Online Reviews: The Value of 5 Stars to Your Business

A rising number of consumers are looking toward online reviews to help them decide what products, services, and companies to spend their money on. This means that businesses are now scrambling, dedicating resources toward establishing…

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