Online Marketing
The Importance of Audience Targeting in SEM Strategy
Digital marketers all face a common struggle: managing the plethora of online touchpoints that their customers experience while they interact with a digital brand. Luckily, an array of solutions exist for managing these touch points…
They’re Talking About You on Social Media
I think it’s probably the understatement of our generation to say that the troika of the computer, Internet, and social media has completely changed the way everyone does business. Even if you own a single…
3 Key Reasons Digital Marketing is Vital for Success
As more and more people habitually use internet services in their daily lives, the importance of digital marketing naturally becomes increasingly important for business success. While traditional forms of media are still a big part…
25 Facebook Marketing Tips to Increase Sales
Facebook marketing whether it is for a blogger, business, author or a musician must achieve the goals you have set out in your marketing strategy and plan. The marketing strategy that you have created will…
The Recent Google Updates Every Site Owner Should Know
Every year, several times within a year, and even on a daily basis, Google rolls out updates and changes to its search algorithm, sometimes as many as 600 or more changes. While most of these…
5 Reliable Tips to Help Create High Quality Content
With search engines being refined to favor ranking websites that deliver authoritative and meaningful information to users, it’s more important than ever to serve page content that meets these criteria. While ideally every website should…
Social Media Mistakes That Can Hold Your Business Back
Social media can be a fun method of interacting with friends, family and old school mates, but once you start using social media platforms to market your business, you need to understand that the smallest…
5 Steps to a Better SEO Strategy
Search engine optimization is exactly what it sounds like—optimizing your content and your web pages for best search engine performance. If you have a website and create content online, relying on SEO can help generate…
3 Examples of High Performing Facebook Ads That Drive Leads and Sales
Social media advertising is now a core skill that businesses need to master. It sits next to email marketing and content marketing as a core competency that the marketing team needs to have in their…
What Can Social Media Do for Your Business? Your Top Questions Answered
Not so long ago, the majority of adults thought that social media was a fad, a trend that would pass, something only the kids really got the hang of, and something that wasn’t particularly useful…
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