Online Marketing
4 Reasons Your Facebook Posts Get Way Fewer Views
Social media has dramatically changed the face of marketing. Many small business people don’t understand that although social media is marketing, it’s a very different kind of marketing. Social media needs to remain SOCIAL. As…
Top Digital Marketing KPIs Your Business Needs for Higher Profits
In business, you won’t get very far without key performance indicators (in short, KPIs) to monitor your success. They help you see the big picture, evaluate your strategy and plan for the growth of your…
What Does the Facebook Algorithm Change Mean for Your Small Business?
Facebook’s new algorithm will make life harder for many small businesses On January 11th, Facebook announced a change to its news feed algorithm. Over the next few months, the algorithm will come into force. The…
How to Audit Your Client’s Website for SEO
As an SEO consultant, it is your responsibility to grow your client’s website rankings for their targeted keywords on Google. To accomplish this however, you will need to know where your client stands today in…
The 10 Laws of Content Marketing Mastery
Content marketing is just two words. But it has evolved to become a complex intersection and eco-system of art and science. For many of us it is a confusing mess of multiple media, platforms and…
Should I Hire an SEO Company?
As a Sr. Team Lead, the clients I worked with already went through a process and determined that SEO was a good fit for their business. In my new business development role, the question “Should…
Local SEO and SEO Are Not the Same
Local SEO and SEO are not the same This is the only local SEO guide that you will need to crack the local SEO code. It’s not a demanding thing to do. Just check all…
8 Best Email Trackers Worth Using
Have you ever wanted to know if someone read your email? As creepy as it sounds, these email tracking tools actually exist. Whether you are emailing for business or your job, email tracking is an…
How I Break the Twitter “Rules” and Get 108 Million Impressions
It was tough being different. I was not doing things as they expected. Breaking the rules. They really didn’t like it. Their comments and insults were daunting and confronting. How dare you do that that….
6 Easy Ways to Grow Your Small Business Through Social Media
The power of social media cannot be underestimated when it comes to growing your business. You can easily reach and connect with like-minded people almost instantly. Without the use of social media, your online presence…
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