Marketing Plans
When to DIY and When to Hire a PR Professional
It’s a question I often hear: ‘Should I hire a PR agency or can I do my own PR?’ The way I think about it is that it’s like any task in your business. If you…
Is Your Brand a 50’s Housewife or Free Spirit?
The days of poodle skirts, greased back hair and Mary Jane’s may be gone but is the prim and proper image of the time not as far gone as we may think? Despite the times…
5 Free and Easy Ways to Promote Your Small Business Today
TWENTY MINUTES. THAT’S ALL YOU NEED. Ten minutes to read this blog. Ten minutes to carry out one of the five actions below. Time: twenty minutes. Cost: zero. Not too much to promote your business…
Sometimes Nothing is Better
There is a required critical mass in terms of marketing. Sometimes it’s actually better to do nothing as opposed to underfunding an effort. In this conversation underfunding could mean not having enough money but it…
How to Be an Expert Niche Market Finder
I love the advice referred to in the classic KISS acronym: Keep it Simple, Stupid! Simplicity is one of the most appealing attributes of designing a business that provides a product or service to a…
Your Visuals Need Your Attention
No matter what kind of marketing we’re producing, it seems like we give most of our time and attention to the words. We agonize over the messaging and each and every syllable. And rightly so—they’re…
5 Tips for the Introverted Thought Leader
Just because you’re an introvert doesn’t mean you’re not well-suited to be a thought leader in your industry. As a matter of fact, there are a good amount of introverts among the most influential movers…
How’s Your Marketing Game Plan Going?
I know everyone is anxious for spring to arrive but you have to admit, March got here in a hurry. You’re almost 25% of the way through the year. How are you doing on meeting…
Which Emotion Should You Cater to When Presenting a Brand?
People laugh, cry, and frown. They get surprised, are spurred to anger, and feel fear. People love and hate and every point in between. It’s all part of living, of being human—much more when these…
What is Account-Based Marketing?
So you’ve heard the jargons account-based marketing and inbound marketing thrown around by b2b marketing agencies, but do you know what they entail and which type of marketing your business should pursue? What Is Account-Based…
More from Marketing Plans
Top Articles in This Category
